Social Media Archives - Page 14 of 31

14Dec 2017 by Bob Cargill

Main Street and Social Media

What does social media have to do with Main Street? A lot more than you may imagine. Businesses and brands need to set up shop on social media the same way they have to have brick-and-mortar storefronts on Main Street. Do you have a presence on social media? Can your customers, prospects, constituents and contacts find you on Instagram, Facebook, Twitter and other online communication channels? In this day and age, social media and Main Street are almost one and the same.

25Nov 2017 by Bob Cargill

Public Speaking and Social Media

Marketing, Public Speaking, Social Media

As someone who speaks often at industry conferences and events, I know that if those in my audience are looking down at their phones, tablets and laptops, they’re probably not ignoring my presentation. They’re likely sharing what they’re hearing on social media, which is exactly what I want them to be doing on my behalf. I want them to be amplifying my message to their own networks, extending the reach of what I’m saying to a much larger number of people. So...if you’re giving a presentation and your audience members are looking down at their electronic devices, not up at you, don’t be annoyed, be pleased. In this video, I talk about how important it is for public speakers to move away from the lectern, especially in the social media…

15Oct 2017 by Bob Cargill

Are you a trust agent?

Business, Marketing, Social Media

Thanks, as always, to my ridiculously awesome - and VERY patient - wife, Barbara, for recording this video. It's all about the importance of trust agents in business, especially in social media and marketing. It's my takeaway from a book written by Chris Brogan and Julien Smith. The question is...Are YOU a trust agent?

08Oct 2017 by Bob Cargill

Three Problems in Corporate Social Media

Marketing, Social Media

There are many reasons why businesses and brands struggle with the development and implementation of a successful social media program. Time. Talent. Technology. The list is endless. In an article I read recently, however, renowned speaker, educator, consultant and author, Mark Schaefer, identified what he feels are three of the biggest problems in this area. Leadership, content shock and unrealistic goals. I can’t disagree. Here are my thoughts on Mark’s article and how I think these problems are reducing so many companies’ chances for success in social media.

24Sep 2017 by Bob Cargill

10 Ways Public Speakers Should Use Social Media

Business, Marketing, Public Speaking, Social Media

If you're giving a presentation and your audience members are looking down at their electronic devices, not up at you, don't be annoyed, be pleased. As someone who speaks often at industry conferences and events, after all, I know that if those in my audience are looking down at their phones, tablets and laptops, they're probably not ignoring my presentation. They're likely sharing what they're hearing on social media, which is exactly what I want them to be doing on my behalf. I want them to be amplifying my message to their own networks, extending the reach of what I’m saying to a much larger number of people. That’s what I would call the "socialization" of my presentation. And that’s what I would think every public speaker today would want…

12Sep 2017 by Bob Cargill

10 Boston Hotels Crushing It On Social Media

Boston, Branding, Business, Marketing, Social Media

It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some will never understand it. Others think it’s a waste of time and money. And finally, there are those who just aren’t the right fit for it. But most marketers would agree that while social media is not for everyone, it is ideal for those who want to engage with their customers and prospects, especially in real time. If that’s where your audience is, time spent on these relatively new online communication channels is more than well worth it. Where else can you put the word out to your constituency without feeling like you’re invading their space? Where else can you capture the attention of such a qualified audience…

26Aug 2017 by Bob Cargill

10 Boston Restaurants Crushing it on Twitter

Boston, Branding, Business, Marketing, Restaurants, Social Media

It’s one thing to be able to serve great food. It’s quite another to be able to show off those dishes in words and pictures on Twitter so well that your followers like your tweets almost as much as your eats. That’s the irony of marketing a restaurant in this day and age. As if it’s not enough to be considered one of the best places to go for a bite to eat in town. Now they have to have the popularity on social media to prove it. Okay. Maybe that’s a stretch, but the importance of displaying their menus everywhere people are congregating online today cannot be underestimated. More and more potential customers are stalking their every move not just on the grapevine, but on a bevy of newfangled…

15Jul 2017 by Bob Cargill

Five Ways to Crush It on Social Media

Marketing, Social Media

Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Obviously, you can put the odds in your favor if you follow the industry’s best practices. But there are no shortcuts or tricks, no workarounds or hacks. Big advertising budget or not, if you’re not careful to adhere to some of the channels’ most fundamental principles, any wins you experience will be short-lived at best. Transparency counts for a lot on social media as do authenticity and immediacy. Emerging technologies and newfangled tactics play considerable roles as well. As if all that’s not enough, whether you’re talking about copy or design, still images or videos, memes or GIFs, you need to have an infinite supply of content…

20Jun 2017 by Bob Cargill

10 Ways Major League Baseball Teams Win on Social Media

Branding, Marketing, Social Media

There may still be a little chill in the air in some parts of the country, but spring has arrived and so has one of the biggest rites of this time of the year, the beginning of the Major League Baseball (MLB) season. And while MLB may be showing its age a little as the oldest of the four professional sports leagues in the United States and Canada, having been around since 1876 (the National League) and 1901 (the American League), respectively, it is still very popular. Tickets are sold by the millions. Broadcast rights are valued in the billions. And social media is helping the sport to offset the fact that younger people today are less inclined to follow it than the generations before them. Teams are using Twitter,…

Category: Social Media