Social Media Archives - Page 7 of 32

23Jul 2021 by Bob Cargill

Marketing is Every Employee’s Job

Business, Communications, Marketing, Social Media

I’ve always believed that every employee is a marketer to some extent, especially when it comes to using social media on behalf of his or her employer. Employees need education and empowerment, of course, for which the company’s marketing team should be responsible. But once they’re properly trained, they can help amplify their employer’s messaging, helping to get the word out to an exponentially larger audience. This is collaboration. This is cooperation. This is a coordinated effort between every member of a team. This is any employee of any organization possibly making the difference between the success and failure of a campaign. Does your organization have this every-employee-is-a-marketer mindset? Do you contribute to, support or lead your company’s marketing efforts? P.S. Thanks to Norman Guadagno, CMO at Acoustic, by the…

07Jul 2021 by Bob Cargill

Five Quick Marketing Tips from My Podcast

Advertising, Branding, Business, Communications, Direct Marketing, Marketing, Public Relations, Social Media

#1 #2 #3 #4 #5

12Jun 2021 by Bob Cargill

3 Ways to Succeed on Social Media

Social Media

1️⃣You want to be much more personable than promotional on social media. 2️⃣You want to be much more inspirational than promotional on social media. 3️⃣You want to be much more educational than promotional on social media. If you want to be successful on social media, you want to be talking much less about yourself and much more about others.

05May 2021 by Bob Cargill

The Social in Social Media

Branding, Marketing, Social Media

Don’t automate everything you share on social media. Don’t be all business, either. Be all human. Share your feelings and opinions, not just news and information. Show what’s going on in your life and the lives of your colleagues, not just what you have to market and sell. Be there for your audience, those who are following you and supporting you. Give them as much attention as they give you, even more. Listen to them and engage with them. Praise them and thank them. Help them as much as possible. Don’t overlook the importance of the social in social media.

18Apr 2021 by Bob Cargill

What’s What in Social Media with Angela Pitter

Branding, LinkedIn, Marketing, Podcast, Social Media

In this episode of my podcast, episode 123, I talk to Angela Pitter about marketing, social media and more. About Angela Pitter Angela Pitter is Founder and CEO at LiveWire Collaborative, a digital marketing consultancy. LiveWire Collaborative helps business owners and executives to tap into digital marketing solutions that unleash their brand’s full potential and to use social media to connect, collaborate, and convert their target communities. Angela is a highly sought-after speaker who was previously featured on the TV series Chronicle, WCVB, and has personally trained thousands of CEOs, business owners, and consultants worldwide on their signature LinkedIn Influencer system. She is a certified Project Management Professional (PMP) and holds both her M.S. in Administration and B.S. in Computer Engineering from Boston University. Angela currently serves on the Board…

14Mar 2021 by Bob Cargill

Marketing During the Pandemic and Beyond with Helen Pinchanski

Advertising, Branding, Business, Marketing, Social Media

In this episode of my podcast, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry colleague and a good friend. She is a wealth of knowledge when it comes to her areas of expertise and a great conversationalist, as you will hear. Watch. Listen. Enjoy.

11Feb 2021 by Bob Cargill

Nobody Trusts Anybody Anymore

Marketing, Social Media

Nobody trusts anybody anymore. At least that's how it seems. I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends, one of which had to do with the erosion of public trust. Unfortunately, this lack of trust can have a negative impact on the success of your marketing and sales efforts. The less people trust, the less likely they are to support brands and businesses unless they're already loyal customers. That's where social media can help. Social media makes it possible for you to build mutually beneficial relationships with those on the receiving end of your messages. Social media gives you the opportunity to show that you have a personality, not just a pulse. The more people learn about you on social media, the more…

24Jan 2021 by Bob Cargill

Boston-Area Agencies on Twitter

Advertising, Boston, Marketing, Public Relations, Social Media

Hey, Boston-area agencies involved in marketing, advertising, PR and social media. I see you. I see which ones of you are on Twitter and I’ve added you to my list there. I read the content you share there and take notice of how often you post. I like a lot of your tweets and even retweet some of them. I may not have found all of you on Twitter yet, but I’m constantly on the lookout. I invite you and anybody else who’s interested to take a look at this list I’ve put together of agencies in the Boston area. Use it to learn more about who you may want to partner with or hire. Use it to you learn more the industry in which you earn your livelihood. Use…

10Jan 2021 by Bob Cargill

Being Incessant on Social Media

Branding, Marketing, Social Media

Incessant creating. Incessant sharing. Incessant listening. Being incessant in everything you do on social media is one of the keys to success there. In the documentary, “ZZ TOP: That Little Ol’ Band from Texas,” the band’s lead singer and guitarist, Billy Gibbons, talks about the “incessant touring” they did in the early stages of their career and how that helped them become so popular. The rest of their story, of course, is history, as they went on to become iconic, international superstars on the music scene. As it was for these ridiculously awesome rock musicians, it is for you, me and anyone else who wants to perform successfully on social media. We have to be incessant.

Category: Social Media