10 Ways Your Brand Can Stand Out on Twitter

Advertising, Branding, Marketing, Social Media, Twitter
With over 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must. The good news is that it’s relatively easy to get up and running on this social media channel. Building a substantial audience that hangs on everything you’re saying in 140 characters or less? Not so much. Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics as well. To monitor how brands are using Twitter to capture the attention of their constituents, I’ve compiled a list of…
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Twitter Guide to Newspapers, Magazines, TV and Radio Stations in the Boston Area

Boston, Media, Social Media, Twitter
Okay, native Bostonians -- and those of you, like me, who are truly, madly, deeply in love with this wicked cool city -- step right up. This guide's for you. Of course, you don't need me to tell you that there are countless ways to stay enlightened, educated and entertained via traditional media around this town. You know the drill. You know which newspapers and magazines to read. You know which TV and radio stations to tune into when you want to catch up or chill out. But do you know where those very same publishers and disseminators of content live on Twitter? Do you know their handles? Do you know what they're saying and sharing in 140 characters or less? That's why I put together this guide. It's designed…
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The Buzz on Twitter about the 2014 Boston Marathon

Boston, Boston Marathon, Social Media, Twitter
It's not only the oldest annual marathon in the world, held on the third Monday of April, it's one of the most popular road races of any distance among runners and spectators alike. It's the legendary Boston Marathon, a 26.2-mile trek from Hopkinton to Boston that began in 1897. This year, of course, there is likely more attention being given to the Boston Marathon than any other year in its storied history. Understandably so. The 2013 Boston Marathon was tragically marred by two bomb explosions near the finish line that killed three spectators and injured over 200 others. This year, there will be 36,000 official entrants in the marathon and more emotions wrapped up in the event than ever. What's being said about the 2014 Boston Marathon on Twitter? Plenty.…
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Three Good Reasons to Tag Others in Tweets

Social Media, Twitter
Years ago, before I was to deliver a farewell address at my last meeting as president of an industry trade group, a friend gave me some advice I remember to this day. Mention lots of people in your speech, he told me. Name names. The more people, the better. I couldn’t have agreed more. I took his advice to heart and rattled off as many names as possible. I thanked people for their help. I acknowledged them for their contributions. It felt good to be singing their praises. Dale Carnegie certainly would have approved. After all, one of his "Six Ways to Make People Like You" in his classic book, “How to Win Friends and Influence People,” is to “Remember that a person’s name is to that person the sweetest…
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How Over 100 Boston-Area Restaurants Use Twitter

Boston, Restaurants, Social Media, Twitter
You've probably heard of them. You may even have been to them. But do you follow them on Twitter? They are the over 100 different restaurants in the Boston area that you will find tweeting about eating that are included in a list I created recently on Twitter. From a great gastropub like Deep Ellum to a classic steakhouse like Abe & Louie's, a legendary sports bar like the Cask 'n Flagon to a highly acclaimed Italian bistro like Figs, they’re some of the most popular restaurants around, places you can count on for good food and good times. In this Twitter list, you can read what these restaurants are up to in 140 characters or less. You can learn more about their menus, their specials, their personalities and their…
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How I Use Twitter to Keep Up with the Weather

Social Media, Twitter
Over the years, I’ve created nearly 20 lists on Twitter, each of which you can see – and subscribe to – on my Twitter account here. I’ve put together a list of marketing, advertising and PR agencies, a list of nonprofit organizations and a list of those who have attended the Sudbury Social Tweetup, a monthly networking event in Sudbury (MA) that I co-host with FeedBlitz's Phil Hollows. The biggest list I’ve created consists of 563 (and counting) media people, companies, outlets and organizations in and around Boston. And the smallest one is comprised of more than 20 Boston-area meteorologists, a list I turn to quite frequently to keep up with the latest weather forecasts, especially lately, given the fact that we’re in the throes of yet another cold, snowy…
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The Red Sox Rock (Not Just on the Field, But on Twitter, Too)

Boston, Boston Red Sox, Branding, Marketing, Social Media, Twitter
To say I’ve been a big Boston Red Sox fan for a long time would be an understatement. Yup, I’m old enough to remember The Impossible Dream season of 1967, when the Sox went to the World Series for the first time since 1946. In those days, I looked up to players like Carl “Yaz” Yastrzemski, Jim Lonborg and Rico Petrocelli. Those guys were revered baseball idols and real-life heroes to a small Little League ballplayer like me with a young, impressionable mind. Over the years, I’ve stuck with this team through thick and thin, cheering them on year after year, rooting for Wade Boggs, Roger Clemens, Dwight Evans, Mo Vaughn, Pedro Martinez, Nomar Garciaparra, Manny Ramirez, David Ortiz and a whole cast of larger than life superstars to go…
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How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

Business, Marketing, New England Direct Marketing Association, Social Media, Twitter
I was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to have Jamie Pappas, Director of Brand Communications and Social Media at Akamai Technologies, and Eric Andersen, Senior I/T Architect at IBM Interactive, alongside me. My topic was how to use TweetDeck to schedule tweets as well as to monitor lists, hashtags and individual accounts. I’ve been using TweetDeck for a long time to keep up with the activities of others on Twitter and maintain my own steady presence on the channel. It’s a tool I rely on day in and day out to communicate with my followers and listen carefully to those whose tweets I just can’t miss. One tactic…
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10 Reasons Why People Engage with Brands on Twitter

Branding, Business, Marketing, Social Media, Twitter
Today, many marketers, brands and celebrities are using Twitter to engage with their customers, prospects and fans. Yet while some of them have already experienced tremendous success in this arena, others still haven’t found the sweet spot that lies between self-promotion and making real-time, meaningful connections with their followers in this channel. The fact is that there countless reasons why people follow — and engage with — accounts other than their friends’ and colleagues’ on Twitter. In this survey of more than 1,000 consumers in Australia, more than half were interested in discounts or offers and exactly one third were looking for specific product and service information directly from the brand. Those are two good reasons for brands to have an active presence on Twitter. After all, followers are sometimes customers, prospects…
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