16Sep 2009 by Bob Cargill

Blog Post on Video: Who Moved My Customers?

Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
To say that marketing has changed in the last few years would be to put it quite mildly. Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses. Watch this short video and learn what to do about it before it's too late... This “blog post on video” was recorded on September 13, 2009 on Old Connecticut Path (overlooking the Massachusetts Turnpike) in Framingham, MA. It’s an adaptation of a post I wrote earlier this year called “Who Moved My Customers,” which you can read in its entirety here.
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14Sep 2009 by Bob Cargill

How to Use Social Bookmarking to Share Good Content in Social Media

Blogging, Facebook, Marketing, Public Relations, Social Media, Twitter
There are many ways to get attention in social media, but one of the easiest ways is to share good content. Ideally, a large percentage of this content is authored, created and produced by you and your colleagues, of course, serving as a reflection of your brand, an indication of your capabilities.  But not all of the content you share has to be your own. In fact, it’s considered both good form and smart strategy in the social media space to share content created by others, sometimes even competitors', citing such content in your own blog posts, tweets and status updates.  For instance, in addition to my own articles, advice, insight and information, I make a point of sharing plenty of other good, relevant content from “third-party” sources as often as possible. To find all of…
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09Sep 2009 by Bob Cargill

Blog Post on Video: How to Make People Like You on Twitter

Marketing, Public Relations, Social Media, Twitter
If you’re one of the millions of people using Twitter to share what’s on your mind, you know what a challenge it is to stand out among the crowd.  To some, Twitter’s a cocktail party. To others, it’s a soap box. But to the majority of its users, Twitter’s more like an uncontrollable scrum in which everybody is competing for a greater share of the discussion.   But it doesn’t have to be that way, not if you do as much listening as talking on this social media communications platform – and, when you do put yourself out there in 140 characters or less, you pause before you post.   That’s right, like a good conversationalist, the last thing you want to do is come across as loud and insensitive,…
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31Aug 2009 by Bob Cargill

Blog Post on Video: The Three A’s of Social Media Branding

Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter
What's a social media practitioner to do in order to be heard loud and clear above the din of so much online activity? How do you as a marketer or a PR pro or perhaps even an intern who's been hired to build a constituency of friends, fans and followers command attention and respect for the brand you represent? Well, take it from a practitioner of another kind, a neighbor of mine who just happens to be a pediatrician, and be mindful of the three A's -- Ability, Affability and Availability. This “blog post on video" was recorded on August 16, 2009 at the Barron Fishing Access Site on Puffer Pond at the Assabet River National Wildlife Refuge. It's an adaptation of a post I wrote earlier this year called “The…
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27Aug 2009 by Bob Cargill

Blog Post on Video: Five Questions to Ask Yourself about Social Media

Advertising, Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter
Before you decide to dip your toes in social media, take just a few minutes to answer the five questions asked in this short video that I recently recorded (with the help of my wife, Barbara, and two sons, Scott and Ben) during the Cargill family vacation on the island of Martha's Vineyard. If you can answer yes to at least a few of these questions, then you’re in a pretty good place, a position from which you can at least begin to immerse yourself in such relatively uncharted waters as the blogosphere, the Twitterverse, Facebook and the like. This "blog post on video," by the way, is an adaptation of a post I wrote earlier this year called "Five Important Questions to Ask Yourself Before You Use Social Media," which you…
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