What Can I Do for You?

Business, Copywriting, Direct Marketing, Marketing, Social Media
I'm a traditional marketer. I'm a digital marketer. I'm a content marketer. I'm a social media marketer. I can provide you with strategies and workflows. I can help you manage people and projects. I can provide you with copy. I can provide you with content. Yup. I've been writing in this field for a long time…since 1983. I've written everything from direct mail to email, print ads to banner ads…AND then there's social media. In 2004, I started my blog, "A New Marketing Commentator," and I haven't looked back. Yup. I've done a ton of social media! Frankly, I consider myself an ultra-modern, hybrid marketer who can help you out in a variety of ways, both B2B and B2C, agency and client side. What can I do for you? A…
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Public Speaking and Social Media

Marketing, Public Speaking, Social Media
As someone who speaks often at industry conferences and events, I know that if those in my audience are looking down at their phones, tablets and laptops, they’re probably not ignoring my presentation. They’re likely sharing what they’re hearing on social media, which is exactly what I want them to be doing on my behalf. I want them to be amplifying my message to their own networks, extending the reach of what I’m saying to a much larger number of people. So...if you’re giving a presentation and your audience members are looking down at their electronic devices, not up at you, don’t be annoyed, be pleased. In this video, I talk about how important it is for public speakers to move away from the lectern, especially in the social media…
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10 Ways Public Speakers Should Use Social Media

Business, Marketing, Public Speaking, Social Media
If you're giving a presentation and your audience members are looking down at their electronic devices, not up at you, don't be annoyed, be pleased. As someone who speaks often at industry conferences and events, after all, I know that if those in my audience are looking down at their phones, tablets and laptops, they're probably not ignoring my presentation. They're likely sharing what they're hearing on social media, which is exactly what I want them to be doing on my behalf. I want them to be amplifying my message to their own networks, extending the reach of what I’m saying to a much larger number of people. That’s what I would call the "socialization" of my presentation. And that’s what I would think every public speaker today would want…
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