Cause-Related Marketing Archives - Page 2 of 3

08Sep 2009 by Bob Cargill

How to Educate, Entertain and Engage People with Photo Marketing

Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Social Media

When I took my oldest son, Scott, 13, to see a rock concert at the Comcast Center (Mansfield, MA) recently, I knew we were going to have a great time. But I had no idea I’d be one of many getting a crash course in HPV (human papillomavirus) and the diseases it causes, including cervical cancer. But in addition to giving us pictures to commemorate the occasion, that’s what Merck and Co., the maker of GARDASIL, a cervical cancer vaccine, gave me and a throng of other willing participants. I was glad to get a souvenir photo with my son, but I was pleasantly surprised to learn more about HPV in the process -- and, consequently, given an opportunity to help spread the word here on my own blog. This was the…

03Aug 2009 by Bob Cargill

Lance Armstrong, My Wife, the Yellow Wristband and Twitter

Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations, Social Media

Having won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally – toward winning the world over for his athletic prowess once again when he finished third this year in the prestigious, 2,200-mile, 23-day bicycle race. But Lance is not just one of the greatest athletes of all time. He is also a tireless, tenacious advocate for cancer sufferers and their families, having beaten the dread disease himself and founded the Lance Armstrong Foundation (LAF), a nonprofit organization that goes above and beyond in helping the millions of people living with cancer today. Chances are you know of the Lance Armstrong Foundation because of its ubiquitous yellow LIVESTRONG wristbands, which were sold for the first time over five years ago to…

02Jul 2009 by Bob Cargill

Retrospective: What I’ve Written about Social Media in the Last Year

Blogging, Branding, Cause-Related Marketing, Marketing, Social Media

While I haven’t posted much here on A New Marketing Commentator lately, I have been active in the blogosphere via Internet Marketing Strategies and Secrets, a blog that is published and written by the team at Nowspeed. I’ve written a number of long posts there, most about social media, something I’ve been preaching and practicing and incorporating into my everyday marketing activities – where and when appropriate, of course – like there’s no tomorrow. So as a way of kickstarting this long overdue re-launch of the blog that I reluctantly put on hiatus for so long, I thought I would share some of those posts with you here. If you have the time, reading through this retrospective of mine will give you an idea of what I’ve been up to lately and will, hopefully, help you start, or improve…

02Jan 2009 by Bob Cargill

Running the Boston Marathon for Charity (Yes, Again)

Boston Marathon, Cause-Related Marketing, Fundraising

"I’m lucky. You’re lucky. So how can we take some of our good luck and give it to kids fighting cancer?" Okay. So I haven't written anything here in a long, long time, but that doesn't mean I've been away from the blogosphere. Far from it. In fact, I have written quite a few articles lately that have been posted on the blog, Internet Marketing Strategies and Secrets, which I invite you to read at your convenience. But what brings me back to A New Marketing Commentator is my latest project, training to run the Boston Marathon (yes, again) as a member of the MassGeneral Marathon Team Fighting Kids' Cancer...One Step at a Time. This will be my 12th marathon, my 9th Boston and the 6th time I have run…

10May 2006 by Bob Cargill

A New Marketing Commentator Goes on Hiatus

Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations

After more than 26 months and 62,000 words, I've decided to give this blog a rest. It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus. Thank you so much for your support, love and friendship. As much as you've given me, I hope I've given you even more in return. Bob Cargill Copywriter and Creative Director May 10, 2006 Bob's Bio and Contact Information Bob's Work History (Resume) Bob's Speaking History Bob's Commercial Portfolio Bob's Nonprofit Portfolio Bob's Interactive Portfolio Tags: Bob Cargill copywriter creative director copywriting creative direction blogger direct marketing advertising marketing A New Marketing Commentator

19Apr 2006 by Bob Cargill

A Memorable Boston Marathon Experience for More Reasons Than One

Advertising, Boston Marathon, Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing

Thank you once again to those of you who sponsored my participation in the Boston Marathon this year. You helped me raise a personal record total of $3,550 – and counting – for Children’s Hospital Boston. I can’t tell you how grateful I am for your support. I’m sure I’ll be writing more about this fundraising campaign in the near future, but while the marathon memories are still fresh in my mind, I thought I would at least give you the latest tally now and also let you know how I did as a runner. Not only did I exceed my previous fundraising high this time around, but I also had a very good day on the course. My finishing time was 3:52:49, my best time in a marathon since…

06Apr 2006 by Bob Cargill

Please Sponsor Bob’s Boston Marathon Run for Children’s Hospital Boston

Boston Marathon, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Public Relations

Less than two weeks from now (April 17), I’ll be running yet another Boston Marathon (it’ll be the eighth time I’ve made the same journey, the fifth time for charity), and I can’t tell you how much I'm looking forward to this very special day. I’ve enjoyed running since I was knee-high to a grasshopper, so for me, no matter how many times I’ve gone the distance, running Boston is still the thrill of a lifetime, a childhood dream come remarkably true. I’m lucky, though. Some children’s dreams are mercilessly dashed due to dread, debilitating diseases and disorders that you and I can’t even begin to imagine. Their challenge isn’t a marathon – it’s life itself, one difficult day at a time, courageously contending with poor health, waiting for a…

14Mar 2006 by Bob Cargill

Boston Marathon Runner Up for Bid on eBay for Children’s Hospital Boston

Advertising, Boston Marathon, Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations

If you've been reading A New Marketing Commentator over the course of the last few months, you know that in less than five weeks, I’ll be running the Boston Marathon once again for one of the best pediatric hospitals in the country, Children’s Hospital Boston. This year I have pledged to raise a minimum of $3,500 for Children’s, and I still have a little way to go. So if you would like to contribute to this cause, I certainly would appreciate it. To make a secure, online donation, simply click here or write a check – payable to Children’s Hospital Boston – and return it to my attention at 33 Oakwood Avenue, Sudbury, MA 01776. To be honest with you, I thought I was conducting a fairly ambitious fundraising campaign…

07Mar 2006 by Bob Cargill

Using Direct Mail to Land a New Job

Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations

If you’ve ever been between jobs, you know how much of a challenge it is to stand out in a crowd of those who are ambitiously jockeying for the same gig. After all, chances are you’re just one of dozens, if not hundreds, with relatively similar credentials in line for that one plum position. And unless you know someone in a corner office who can grant you the inside track, the odds of your resume getting past the gatekeepers and in the hands of the top dog are slim to none, never mind getting your foot in the door for an interview. With that said, in addition to going about my new job search in all the usual ways – posting my resume on online job boards such as Monster…