13Mar 2020 by Bob Cargill
How Marketers Can Respond to the Coronavirus Outbreak

How Marketers Can Respond to the Coronavirus Outbreak

Advertising, Branding, Business, Leadership, Marketing
Amid the rapidly worsening coronavirus outbreak, marketers, advertisers, brands and businesses might need to adjust, if not pause their messages to consumers. It is important to be sensitive to the seriousness of this situation. The economy may be threatened, but lives are at stake. Take a look at any of your existing marketing campaigns and make sure to bring them up-to-date. Authenticity is always a priority in marketing, but now more than ever, what you say to your audience is a representation of how you feel as a brand. Business must go on, but think how you might be able to do things in a better way. Think like CVS Health. They announced today that they will deliver prescribed medications to customers for free. That's a win-win situation if ever…
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07Nov 2018 by Bob Cargill
Corporate Culture Counts

Corporate Culture Counts

Boston Red Sox, Business, Leadership, Motivation
The importance of having a good, positive culture in the workplace cannot be underestimated. The Boston Red Sox won 108 games during the regular season this year, the most in franchise history, and then cruised through the postseason to win their fourth World Series title since 2004. The Sox had to compete against plenty of other talented baseball teams in 2018, but perhaps none had the camaraderie and culture the Boston team had in their clubhouse. Maybe none had such a supportive, selfless manager like Alex Cora at the helm, either. Talent and skills aren’t always the determining factors in winning. Without the right culture instilled into the workplace, even the best teams – and businesses in general – can fall behind the competition. Without a strong leader installed at…
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