The #WhoAmIMaskChallenge

The #WhoAmIMaskChallenge

Advertising, Branding, Cause-Related Marketing, Marketing, Motivation
Why do you wear a mask? I wear a mask because I want to help stop the spread of the coronavirus. I wear a mask because I don’t want people to get sick and die from COVID-19. I wear a mask out of respect for those around me. What about you? Not only is this a relevant, timely conversation that was started by William Lucas (Bill) Walker last month, this is a great campaign which you can learn more about here. Bill is an Emmy Award-winning writer/producer who wanted to get the word out about the importance of wearing a mask during this pandemic. So he challenged people – like me and you – to record a short video introducing ourselves and telling the world why we wear a mask.…
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What’s Your Studio 54?

Business, Motivation
What’s your Studio 54? What’s your big, brilliant idea, the one thing you’re doing to do that’s going to break through the clutter and make you a star? What’s your plan for success? The brainchild of Steve Rubell and Ian Schrager, Studio 54 was a nightclub on 254 West 54th Street in New York City that was ridiculously popular in the late 1970s. It is home to the Roundabout Theatre Company today. During the heyday of the disco era, Studio 54 was the place to be for stars, celebrities and anybody who wanted to dance the night away in the city that never sleeps. Rubell and Schrager were ingenious in creating such a hot spot for people who wanted to enjoy the nightlife and bask in the limelight in Manhattan.…
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Corporate Culture Counts

Corporate Culture Counts

Boston Red Sox, Business, Leadership, Motivation
The importance of having a good, positive culture in the workplace cannot be underestimated. The Boston Red Sox won 108 games during the regular season this year, the most in franchise history, and then cruised through the postseason to win their fourth World Series title since 2004. The Sox had to compete against plenty of other talented baseball teams in 2018, but perhaps none had the camaraderie and culture the Boston team had in their clubhouse. Maybe none had such a supportive, selfless manager like Alex Cora at the helm, either. Talent and skills aren’t always the determining factors in winning. Without the right culture instilled into the workplace, even the best teams – and businesses in general – can fall behind the competition. Without a strong leader installed at…
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