Leadership Archives - Bob Cargill

28Sep 2023 by Bob Cargill

Coach Prime – A Great Football Coach, A Great Personal Brand

Coach Prime. Great football player and baseball player back in the day. And now he's a great head college football coach at the University of Colorado Boulder. He's a great personal brand, too. He's not afraid to speak freely and frequently. He's always in the headlines, always on social media, always in the news, always on our minds. And because he's such a strong personal brand, his words carry weight. He has a huge impact on all of those around him. Me, you, all of us can be like Coach Prime. We just have to speak up, put ourselves in front of the camera, share our knowledge and expertise with our followers and fans, and be conspicuous in our presence whatever we do, wherever we go. That's how to be…

13Jun 2023 by Bob Cargill

Teaching, PR, Inspirational Stories and More with Kim Ring

Boston, Business, Leadership, Marketing, Podcast

In this episode (Episode 173) of my podcast, Bob Cargill's Marketing Show, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Communications, over 15 years ago to her unbridled passion for teaching today as a faculty member at Suffolk University. About Kimberley Ring Allen Kimberley Ring is the founder of Ring Communications - one of the fastest growing integrated marketing firms in Boston. She is known as one of the leading public relations professionals and social media influencers in Boston and is known for her work with high profile brands in the lifestyle, hospitality, and sports industries. A self-made publicist and business owner that has built a successful career around joining “old school ethics” with “new school techniques,” she has been…

08Oct 2022 by Bob Cargill

Humble Leadership – A Chat With AMA Boston President Bob Cargill by Trevor Stasik

Business, Leadership, Motivation

Humble Leadership - A Chat With AMA Boston President Bob Cargill by Trevor Stasik I had the pleasure of meeting with Bob Cargill recently. He was humble; kind yet authoritative, just the type of leader you can admire. With over 30 years of leadership experience in the field of marketing and as the current President of the American Marketing Association (AMA) Chapter for Boston, he was nice enough to let me hear his perspective and philosophy on leadership. Bob is currently on his second tour of duty as the President of the Boston AMA, having served previously several years ago. Bob is also an adjunct professor with three different universities. He has been President of Toastmasters clubs. He was President of his running club, and has ran the Boston Marathon…

12Aug 2021 by Bob Cargill

How to Satisfy a Dissatisfied Customer

Boston, Branding, Business, Customer Service, Instagram, Leadership, Marketing, Public Relations

How do you satisfy a dissatisfied customer? Ask Norm Laviolette, CEO of Laugh Boston. He knows. He demonstrated recently what a business should do when a customer complains. He went above and beyond to turn a bad customer experience into a good one. When someone complained on social media about the chicken wings she ordered at his establishment, he went out of his way to resolve the issue. He personally delivered to this customer not just another order of chicken wings, but free tickets to an upcoming show, a $100 food and beverage voucher and a T-shirt. Good for you, Norm. Kudos, props and cheers to you and Laugh Boston for providing such an exemplary example of ridiculously awesome customer service. P.S. Thanks to Maureen Dahill's Caught In Southie article,…

17May 2021 by Bob Cargill

The 2021 American Marketing Association Leadership Summit

Leadership, Marketing

I had such a ridiculously awesome time this past weekend (May 13-15) providing the social media coverage of FLEX, the 2021 American Marketing Association Leadership Summit. It was such an incredibly inspirational virtual event that brought together AMA professional chapter leaders from all over the country for networking, learning, celebrating and so much more. Co-chaired by American Marketing Association Cincinnati's Gina Bonar and AMA Houston's – BJ Gerjes, both of whom were absolutely fantastic in their roles, the Leadership Summit was an energetic, enthusiastic educational experience for countless reasons. Ordinarily, I would have used a good, old-fashioned selfie stick and phone to take pictures of everybody, but this was a virtual event, of course. So instead, here are a few great group screenshots I captured along the way - How…

02Sep 2020 by Bob Cargill

Age Is Not Just a Number

Advertising, Branding, Leadership, Marketing

Age is not just a number. You can say that again. Age is not just a number. That’s the hashtag - #AgeisNOTjustaNumber – in a campaign recently launched by Grace Creative, an agency in Los Angeles specializing in marketing to women. Featuring a special Age Anthem video (which you can watch here) starring a number of women who talk about their respective career and life journeys, this ridiculously awesome new campaign asks women over 50 to “Tell us in a video or photo caption the journey your age has taken you.” This is an inspirational, motivational campaign that anybody of any age should want to get behind, especially women, of course, as this campaign is geared towards them. Ageism is real, after all, but everybody ages. Good for Grace Creative…

24Jun 2020 by Bob Cargill

Senior-Level Executives and Social Media

Business, Leadership, Social Media

You already have a platform. You already have a following. You already have a fan base. Why not take advantage of it? Why not jump on social media? I’m talking to you, if you are a senior-level business executive, you who are invariably the least likely in your organization to use social media to communicate with your constituency, even though your words carry so much weight. The times are changing rapidly, however, and in 2020, your audience expects to hear from you on LinkedIn, Twitter, Facebook and the like. They want to get to know you not just as a professional, but as someone just like them. They want to know what you think about the important issues of the day. They want to hear how you feel about what’s…

18Apr 2020 by Bob Cargill

This Is the Time to Show the Human Side of Your Brand

Advertising, Branding, Leadership, Marketing, Social Media

In these uncertain times, countless brands are adjusting their advertising and marketing messages. What about you? This is not the time to think you can just set it and forget it when it comes to communicating with your customers and constituents, especially on social media. This is not the time for your canned sales pitches. This is the time to reach out to your audience and ask how you can help them. During this pandemic, your business may still be in operation, but your focus should not just be on your bottom line, it should be on doing what you can for the greater good. This is the time to show the human side of your brand. This is the time to speak honestly about how the health crisis is…

27Mar 2020 by Bob Cargill

Staying in Touch With Your Audience During the Coronavirus Crisis

Advertising, Branding, Business, Leadership, Marketing, Social Media

Al Roker is delivering his morning weather forecasts for NBC’s TODAY show from his kitchen. Late-night talk show hosts like Jimmy Fallon and Jimmy Kimmel are presenting new DIY incarnations of their shows from home, too. Popular musicians and celebrities of all kinds are live-streaming on Instagram, Facebook and almost everywhere else on social media, performing hit songs and connecting with fans. They are doing whatever it takes to keep the show going on, making a huge positive impression on viewers and listeners during these difficult days. Brands and businesses can be doing the same thing, too. In fact, some of your most meaningful communications could be taking place during these tough times. Your customers and prospects will appreciate hearing from you. But they don’t want marketing and sales pitches,…