Marketing Archives - Page 34 of 37

07Mar 2006 by Bob Cargill

Using Direct Mail to Land a New Job

Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations

If you’ve ever been between jobs, you know how much of a challenge it is to stand out in a crowd of those who are ambitiously jockeying for the same gig. After all, chances are you’re just one of dozens, if not hundreds, with relatively similar credentials in line for that one plum position. And unless you know someone in a corner office who can grant you the inside track, the odds of your resume getting past the gatekeepers and in the hands of the top dog are slim to none, never mind getting your foot in the door for an interview. With that said, in addition to going about my new job search in all the usual ways – posting my resume on online job boards such as Monster…

04Mar 2006 by Bob Cargill

How to Subscribe to the NEDMA Conference Blog — and Maybe Win a $10 Starbucks Card for the Effort

Advertising, Blogging, Branding, Direct Marketing, Marketing

As you may recall, I announced here in January that the New England Direct Marketing Association had launched a blog to help promote its upcoming conference, NEDMA ’06, It’s a Brave New World. I also told you that, in addition to my position as co-chair of this conference, I couldn’t be more excited to be taking on the responsibilities of moderating this new blog. “Yes, like any blog, it’ll be a labor of love for all involved, but the truth is that using a blog as an online propagation tool should almost be a requirement for anyone staging a major conference amidst today’s new marketing landscape,” I wrote in this space some six weeks ago. Well, so far, so good. If I do say myself, I believe we have a…

01Mar 2006 by Bob Cargill

David Baker: “Clients Care More About How the Work is Managed and Delivered Than the Work Itself”

Advertising, Branding, Client Service, Direct Marketing, Fundraising, Marketing, Public Relations

In an article published recently in his firm’s newsletter, David Baker, Principal of ReCourses, Inc., a management consulting firm that works exclusively with public relations, advertising, and design firms, makes the rather startling claim that “your clients care more about how the work is managed and delivered than the work itself.” At first, that notion may seem preposterous to many of us agency folks, especially those of us who toil away in the creative department day in and day out. After all, why would our clients care how we get it done, as long we get it done well? However, having had the opportunity to have met David before and to have been on the receiving end of his professional advice, I’m inclined to defer to his experience and expertise…

20Feb 2006 by Bob Cargill

A Career Imperative at the Crossroads of Change

Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations

If you know of an organization that’s looking for an experienced direct marketer and enthusiastic, entrepreneurial creative director, copywriter, blogger and public speaker, I know of someone who fits the bill. Moi. Yes, I’m here to tell you that even though my employment with one company has just recently come to an end, I have no intention whatsoever of letting even a few blades of grass grow like a contagion under my feet. Given such urgency and resolve, I have already touched base with my network of friends and colleagues in the terrestrial world, letting them know of my availability and desire to land a new full-time job – or contract assignment – as soon as possible. And, of course, I've been wading my way through Monster, Talent Zoo and…

17Feb 2006 by Bob Cargill

Alan Rosenspan to Receive Caples’ Andi Emerson Award

Advertising, Direct Marketing, Marketing

Congratulations to my fellow New England direct marketer, Alan Rosenspan, for being chosen by the John Caples International Awards committee to receive the prestigious Andi Emerson Award, honoring his years of “exemplary service to the creative community.” As reported today in DM News, the award will be presented to him on March 2 in a ceremony held at New York’s Metropolitan Pavilion. A past winner of the New England Direct Marketing Association’s Direct Marketer of the Year award (1997), Alan is an icon and inspiration to so many in the industry in which I earn my livelihood, and a kind and generous man as well. If you haven’t had the pleasure of reading his book, "Confessions of a Control Freak," don’t hesitate to treat yourself and order a copy now.

15Feb 2006 by Bob Cargill

Deval Patrick’s Online Fundraising Campaign

Direct Marketing, Fundraising, Marketing

Not unlike Howard Dean did with his phenomenally successful – and groundbreaking – Web-based campaign in 2004, Massachusetts democratic gubernatorial candidate Deval Patrick is leveraging today’s new online marketing tools to bring in more donations and, ultimately, votes. According to an article that appeared in The Boston Globe on December 31, 2005 (the article in its entirety can be found in the Globe archives, which are free to home delivery subscribers), Patrick’s “Internet donations have topped $240,000, or about 15 percent of the $1.6 million Patrick has raised from donors since he began running early in 2005.” “Democratic gubernatorial candidate Deval Patrick is bringing the Internet age to Massachusetts politics as never seen before, setting up an online fund-raising system that has brought in nearly a quarter-million dollars in the…

06Feb 2006 by Bob Cargill

George Mercer’s Marketing Professionals Network

Advertising, Direct Marketing, Marketing

Given that I’ve recently become a free agent (although keeping up with A New Marketing Commentator sometimes seems like a job in and of itself), I thought it would be a good time to write about my friend and fellow New England direct marketer, George Mercer, and the networking group he runs for job seekers called the Marketing Professionals Network (MPN). If you’ve ever met George, you know what I’m talking about when I say he’s as much a gentleman and a scholar as a humorist and raconteur. George has a warm heart, an engaging personality and a remarkable ability to both challenge and cheer on those who wish to gain a better foothold on the proverbial corporate ladder. George is not just a great career coach and meeting facilitator,…

30Jan 2006 by Bob Cargill

Running the Boston Marathon for Children’s Hospital Boston — Update

Boston Marathon, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing

As I first wrote in this space about three months ago, on April 17, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly putting one foot in front of another for more than 26 long, arduous miles. It’ll be the 8th time I’ve taken the same exhausting journey. And I’ll be tired and sore most of the way. But it doesn’t get any better than crossing the finish line of what is arguably the most prestigious road race in the world, the Boston Marathon, especially when you’re running as a member of Children’s Hospital’s Miles for Miracles Team Boston, raising funds for one of the best pediatric hospitals in the country, located right here in my home state of Massachusetts. This time around, I have committed to…

25Jan 2006 by Bob Cargill

A “Star-Spangled” Testimonial for Word of Mouth Marketing

Advertising, Direct Marketing, Marketing

If you live and breathe marketing so much that you make time to read about it here and elsewhere throughout the blogosphere, chances are you already know a thing or two about referral marketing. It's the idea of asking your customers and constituents to turn on their friends, relatives and colleagues to whatever it is you may have to offer. Book and CD clubs, auto dealerships, banks, professional services providers and many small businesses rely on such referrals, often bestowing deep discounts, cash incentives and free this-and-that upon those helping to extend their brands. In fact, asking your constituents to spread the word for you can be so effective, it really is quite surprising that more organizations haven't put referral marketing to work for them. But, according to a story…

Category: Marketing