Public Relations Archives - Page 6 of 8

03Aug 2009 by Bob Cargill

Lance Armstrong, My Wife, the Yellow Wristband and Twitter

Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations, Social Media

Having won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally – toward winning the world over for his athletic prowess once again when he finished third this year in the prestigious, 2,200-mile, 23-day bicycle race. But Lance is not just one of the greatest athletes of all time. He is also a tireless, tenacious advocate for cancer sufferers and their families, having beaten the dread disease himself and founded the Lance Armstrong Foundation (LAF), a nonprofit organization that goes above and beyond in helping the millions of people living with cancer today. Chances are you know of the Lance Armstrong Foundation because of its ubiquitous yellow LIVESTRONG wristbands, which were sold for the first time over five years ago to…

21Jul 2009 by Bob Cargill

How to Make People Like You on Twitter

Branding, Marketing, Public Relations, Social Media

If you’re one of the millions of people using Twitter to share what’s on your mind, you know what a challenge it is to stand out among the crowd. To some, Twitter’s a cocktail party. To others, it’s a soap box. But to the majority of its users, Twitter’s more like an uncontrollable scrum in which everybody is competing for a greater share of the discussion. But it doesn’t have to be that way, not if you do as much listening as talking on this social media communications platform – and, when you do put yourself out there in 140 characters or less, you pause before you post. That’s right, like a good conversationalist, the last thing you want to do is come across as loud…

25May 2009 by Bob Cargill

My Blog and My Career, Then and Now

Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media

This blog, A New Marketing Commentator, was a labor of love of mine from February 17, 2004 to May 10, 2006. Since I signed off here more than three years ago, I have continued to write articles, essays, commentaries and blog posts on direct marketing, advertising, PR and social media, most recently as Creative Director at Nowspeed on our blog, Internet Marketing Strategies and Secrets. I have also staked out my turf on both Twitter and Facebook, where I invite you to follow and friend me. So please...what you see here is by no means a complete and accurate reflection of what I'm up to nowadays. Everything from the sidebar to the masthead of this blog needs an update and a full makeover. I continue to keep A New Marketing Commentator public only as a way of illustrating my history in…

10May 2006 by Bob Cargill

A New Marketing Commentator Goes on Hiatus

Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations

After more than 26 months and 62,000 words, I've decided to give this blog a rest. It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus. Thank you so much for your support, love and friendship. As much as you've given me, I hope I've given you even more in return. Bob Cargill Copywriter and Creative Director May 10, 2006 Bob's Bio and Contact Information Bob's Work History (Resume) Bob's Speaking History Bob's Commercial Portfolio Bob's Nonprofit Portfolio Bob's Interactive Portfolio Tags: Bob Cargill copywriter creative director copywriting creative direction blogger direct marketing advertising marketing A New Marketing Commentator

05May 2006 by Bob Cargill

A Few Words on Word of Mouth Marketing, Part Two

Advertising, Blogging, Branding, Direct Marketing, Fundraising, Marketing, Public Relations

Two days ago, I wrote here in this space about word of mouth marketing, the Word of Mouth Marketing Association and BzzAgent. Today's post is a continuation of that same article, in which I write about my own personal use of word of mouth marketing on behalf of BzzAgent and its client, Atkins Advantage Bars... On more than several occasions, I chose to Bzz on behalf of Atkins Advantage Bars by sharing the product with others. I gave a bar to the computer technician who was kind enough to make a house call when my laptop almost crashed. I shared two – the Caramel Fudge Brownie and Chocolate Chip Granola bars – with my 17-year-old step-daughter, Sophie (who liked the latter flavor better). I gave bars to a couple of…

03May 2006 by Bob Cargill

A Few Words on Word of Mouth Marketing, Part One

Advertising, Branding, Direct Marketing, Fundraising, Marketing, Public Relations

Unofficially, word of mouth marketing has been around for a long time, but only in the last few years has it been so formally recognized and widely embraced as a bona fide discipline and tool of our trade. Given such sudden appeal, it's understandable that a relatively new association of the same name is experiencing a similar degree of popularity. Founded in late 2004, the Word of Mouth Marketing Association (WOMMA) is the official trade association for the word of mouth marketing industry. WOMMA’s mission is to promote and improve word of mouth marketing by: · Protecting consumers and the industry with strong ethical guidelines · Promoting WOM as an effective marketing tool · Setting standards to encourage its use What is Word of Mouth Marketing? Word of mouth is…

01May 2006 by Bob Cargill

Blog, Interrupted

Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations

After more than 26 months and 62,000 words, I’ve decided to give this blog a rest. It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus. I’ve spent between five and ten hours a week since February of 2004 in the blogosphere, most of those hours researching and writing original posts, and my gut tells me it’s time to pause and refresh. I want to concentrate fully on my search for new work and free up more time to spend with my family and friends. I also need to measure the benefits of independent blogging for me at this point in my career and give careful consideration to expending such creative energy – sigh – in other areas instead. Please…

13Apr 2006 by Bob Cargill

It’s Easy to Fall Silent Amidst the New Din of Agency Blogs

Advertising, Blogging, Branding, Direct Marketing, Fundraising, Marketing, Public Relations

So many advertising, marketing and public relations agencies are dipping their collective toes in the blogosphere lately that unless it’s the likes of Hill Holliday or Edelman we’re talking about, it’s not really big news anymore when any single one of them takes the plunge. That was certainly not the case as recently as just a few months ago, but blogging has finally eclipsed the tipping point and suddenly everyone and his or her brother wants to get in on the action. Understandably so. Given the paradigm shift toward transparency and immediacy that’s now underway in corporate communications, the benefits of business blogging – as long as you do it right – far outweigh the costs. As I wrote here in this space back in December of 2004, “a blog…

06Apr 2006 by Bob Cargill

Please Sponsor Bob’s Boston Marathon Run for Children’s Hospital Boston

Boston Marathon, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Public Relations

Less than two weeks from now (April 17), I’ll be running yet another Boston Marathon (it’ll be the eighth time I’ve made the same journey, the fifth time for charity), and I can’t tell you how much I'm looking forward to this very special day. I’ve enjoyed running since I was knee-high to a grasshopper, so for me, no matter how many times I’ve gone the distance, running Boston is still the thrill of a lifetime, a childhood dream come remarkably true. I’m lucky, though. Some children’s dreams are mercilessly dashed due to dread, debilitating diseases and disorders that you and I can’t even begin to imagine. Their challenge isn’t a marathon – it’s life itself, one difficult day at a time, courageously contending with poor health, waiting for a…