Social Media Archives

08Mar 2026 by Bob Cargill No Comments

Ceding Control of Your Communications

Advertising, Branding, Business, Marketing, Social Media

[embed]https://youtube.com/shorts/g2_1WcFEb0g?si=ztl3g7HKC9kY27wf[/embed] Back in the day, for many years, businesses controlled the message. Top-down. One-way. Interruptive. “We talk. You listen.” Then the internet showed up. Then social media. Now AI. And suddenly? Everyone has a voice. We are all publishers. We are all broadcasters. We are all creators. We all have the opportunity to respond, remix, critique, amplify. For better or worse. That’s not chaos. That’s democratization. And it makes some organizations uncomfortable. “What if someone criticizes us?” “What if we lose control of the narrative?” But here’s the truth. You don’t control the conversation anymore. You can participate in it. You can influence it. You can earn trust within it. But control? That belongs to the community. The brands that thrive today aren’t the ones who hold the mic the…

20Feb 2026 by Bob Cargill No Comments

The Next Bob Cargill’s Marketing Road Show is Coming Soon

Advertising, Boston, Branding, Business, Communications, Direct Marketing, Education, Marketing, networking, Social Media, Special Event

[yotuwp type="videos" id="JxknCAigNVI" ] The next Bob Cargill's Marketing Road Show is in the works. One full day of 20+ speakers on the latest in marketing, social media, AI and business in general. You'll be educated and entertained. You'll learn and you'll laugh. Food and entertainment included. Networking opportunities galore. A conference like no other. Friday, April 10 at Hult International Business School in Cambridge, MA. Tickets available now here.

07Feb 2026 by Bob Cargill No Comments

You Want Your Dreams to Come True

Advertising, Boston, Branding, Education, Marketing, Social Media

[yotuwp type="videos" id="33aslNcoC7I" ] It’s easy to just sit there and do nothing. Because doing something – creating, building, leading, you name it – means you have to make decisions, take risks and work, long hard hours. But you don’t want to live stuck in “analysis paralysis,” overthinking everything until absolutely nothing happens. Right? You want momentum. You want progress. You want purpose. You want results. You want your dreams to come true. That’s what I’ve been reflecting on lately as me and a team of ridiculously awesome colleagues prepare for the next Marketing Road Show on April 10 at Hult International Business School in Cambridge. This event is high-stakes in the best way possible – because it’s about bringing real value to people like you, helping professionals grow and…

24Jan 2026 by Bob Cargill No Comments

Why I Always Carry a Selfie Stick

Branding, Content, Marketing, Social Media

[yotuwp type="videos" id="-F04aDIbs3A" ] If you know me, you know I always carry a selfie stick with me. Why? Because I love people. And I know that people love seeing other people in pictures. Smiling faces. Happy occasions. That's the "social" in social media. Selfies aren’t about ego. They're about giving others a look behind the scenes. They're about documenting and immortalizing life's magic moments. They’re about acknowledgement, recognition and celebration. They're about sharing, caring and, yes, daring. Whether you’re building a personal identity, a corporate brand, or a community, photos of people enjoying themselves together matter. Show your friends. Show your family. Show your colleagues. Show your teammates. Show the world a lot more of yourself and those you cherish in both your personal and professional lives.

30Nov 2025 by Bob Cargill

Creating Your Own Content on Social Media

Content, Marketing, Social Media

[video width="720" height="1280" mp4="https://thebobcargill.com/wp-content/uploads/images/2025/11/Bob-Cargill_s-Video-Nov-24-2025-VEED-1.mp4"][/video] Most people on social media are consumers. Only a small percentage are creators. And those creators? They’re the ones who get seen, heard, remembered, trusted and followed. If you want to stand out among the clutter, competition and cacophony of noise on social media today, you’ve got to do more than scroll. You’ve got to show up and speak up - day in and day out. That’s how you build your personal brand. That’s how you establish yourself as a thought leader. That's how you educate, enlighten and entertain. That’s how you help others and help yourself at the same time. Be one of those who actually puts in the work and puts themselves out there. Dropping likes here and there is good. Comments are even better. But creating your own content? That's the…

21Oct 2025 by Bob Cargill

Embrace the Digital Revolution

Branding, Marketing, Social Media

[embed]https://youtube.com/shorts/cTLrwz0bImI?si=MFRMp5gM1hyBo7E-[/embed] We’re living in a time when anyone can be a broadcaster, a publisher, a multimedia star. Yup. Thanks to social media and AI, the tools and technologies are right at your fingertips. No, it's not hard at all to build your own platform online, but it does take time, effort and consistency. Put in the work, and you can build an audience of followers, fans and friends, people who believe in you, support you, learn from you and even do business with you. I didn’t have such opportunities during the first half of my career, but since the dawn of the internet, I’ve embraced every moment of this digital revolution. That embrace of what's new and what's possible has changed everything for me. And it can for you as…

30Sep 2025 by Bob Cargill

Taking Selfies, Going Live, Branding, Teaching and More with Bob Cargill

Branding, Marketing, Social Media

[embed]https://youtu.be/_w1BrqefVV0?si=bPHA5tU-IH37ZGlW[/embed] In this episode of "Bob Cargill's Marketing Show," Bob shares insights on various topics related to marketing, personal branding, and networking. He begins by acknowledging the contributions of Emily Cocuzzo as the outgoing president of the American Marketing Association Boston chapter and welcomes Jeff DeSocio as the new president. Bob discusses his passion for teaching, highlighting his work at Northeastern College of Professional Studies and his involvement in developing a new social media course. He emphasizes the importance of creating content and being visible on social media to build trust and professional relationships. Bob also shares his experiences speaking at conferences like DigiMarCon and his upcoming engagement at Bentley College, where he plans to inspire high school students about personal branding. He reflects on his career journey, documented in…

27Aug 2025 by Bob Cargill

Storytelling is Strategy: Make it Personal

Branding, Marketing, Social Media

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I’m quite literally taking over Bob's blog, as this is the fifth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ Kash If you ask most marketers about strategy, they’ll pull out a deck with bullet points and KPIs. But I’ve learned something different: sometimes, the story is the strategy. Where I’ve implemented this the most is on my…

19Aug 2025 by Bob Cargill

Why Consistency Beats Perfection (Every Time)

Branding, Content, Education, Marketing, Social Media

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I'm quite literally taking over, as this is the fourth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ KashWhen I first started sharing online, I had a long list of reasons to “wait”:● I need better lighting.● I should get a nicer camera.● My caption needs more polish.● I’m not an expert yet. And here’s the problem —…

Category: Social Media