Social Media Archives

27Aug 2025 by Bob Cargill No Comments

Storytelling is Strategy: Make it Personal

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I’m quite literally taking over Bob's blog, as this is the fifth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ Kash If you ask most marketers about strategy, they’ll pull out a deck with bullet points and KPIs. But I’ve learned something different: sometimes, the story is the strategy. Where I’ve implemented this the most is on my…

19Aug 2025 by Bob Cargill No Comments

Why Consistency Beats Perfection (Every Time)

Branding, Content, Education, Marketing, Social Media

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I'm quite literally taking over, as this is the fourth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ KashWhen I first started sharing online, I had a long list of reasons to “wait”:● I need better lighting.● I should get a nicer camera.● My caption needs more polish.● I’m not an expert yet. And here’s the problem —…

30Jul 2025 by Bob Cargill No Comments

The Power of Documenting: Why You Should Start Now

Marketing, Social Media

Guest Post by Kashish Jain Introducing the first in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship. In today’s fast-paced world, documenting your journey is more powerful than ever. Whether you’re building a personal brand, growing a business, or just trying to make sense of your life, sharing your story in real-time helps you connect, learn, and inspire. Documenting isn’t just about showing the highlights or the polished moments. It’s about being real — the wins, the struggles, the…

27Jun 2025 by Bob Cargill

Episode 200 of Bob Cargill’s Marketing Show (Podcast) – Teaching, AI, Social Media and Rockstars

Marketing, Podcast, Social Media

In this 200th episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and podcasting, emphasizing the importance of social media, personal branding and storytelling. He shares insights on building trust, embracing technology like AI, and the significance of human qualities in a digital world. Bob also discusses his experiences with running marathons, the joy of teaching and the empowering mindset of feeling like a rock star. Takeaways This is the 200th episode of Bob Cargill's marketing show. Social media is an extension of our lives. Everyone can be a publisher. A personal story isn't just about where you've been. Everybody is a personal brand. You never know how far you can go until you try. I love, love, love teaching. You need to partner with AI.…

23May 2025 by Bob Cargill

Why You Should Make Social Media a Priority

Social Media, Sudbury

A new fire chief just took the helm in town, and one of his top priorities is to strengthen the department's social media presence. Now that got my attention, not to mention my kudos and props. And yes, if a fire chief understands the power of social media, why shouldn’t every business, brand, company and organization? Why shouldn't everybody realize the importance of the connections that are waiting there to be made online? People aren’t looking for the evening news or flipping through the paper anymore. They’re scrolling, clicking, sharing and engaging on LinkedIn, Facebook, Instagram, X and the like. That is where breaking news happens. That is where trust is built. That is how you stay connected with the people who matter most. Social media isn’t optional in today's…

01Apr 2025 by Bob Cargill

Episode 196 of Bob Cargill’s Marketing Show (Podcast) – Conversational Marketing, Podcasting and More with Casey Cheshire

Boston, Marketing, Podcast, Social Media

In a recent episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces "branded podcasts for B2B companies that create authentic conversations that generate irresistible content." Casey and I have a ridiculously awesome conversation in the Fisher College (Boston) podcast studio (thanks to college student and podcast producer, Ryan Sheehan) about everything from marketing automation to the importance of in-person, face-to-face conversations with your clients and prospects, from climbing mountains to running marathons and much more.

01Mar 2025 by Bob Cargill

Social Media is a Team Sport

Branding, Marketing, Social Media

Brands, businesses, professionals, people - listen up! 📣 If you're only relying on your official company accounts to carry the weight of your social media presence, you're missing out on a MASSIVE opportunity. The real magic happens when your team - your employees, your colleagues, etc. - is engaged and empowered to share content on your behalf. That's employee advocacy. That's a game-changer. Need a great example? Look at Lately and their ridiculously awesome CEO, Kate Bradley Chernis! Kate's entire team shows up, engages, supports, and amplifies their brand positively and persistently. And guess what? It WORKS. ⭐ More visibility. ⭐ More engagement. ⭐ More credibility. ⭐ More fun. I’ve worked with many clients over the years, from major brands to personal brands, and this is something I have always…

06Jan 2025 by Bob Cargill

The Audiobook Version of the Book about My Career

Advertising, Branding, Business, Direct Marketing, Marketing, Social Media

In June of 2022, I published my professional autobiography, 20 Jobs, 20 Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. In January of 2025, I'm publishing the audiobook version of this book, recorded by my professional voice clone created by ElevenLabs. I can't tell you how excited I am to put this audiobook out there, which ironically, goes a long way towards reinforcing my point about Lesson 12 in my book, "Embrace Technology Now." When I spent about two years or so writing this book, I never could have imagined I would be able to create a recorded version of it in only about two weeks. But thanks to advances in #AI, specifically ElevenLabs' founding in 2022, here I am able to drop an…

30Dec 2024 by Bob Cargill

Episode 194 of Bob Cargill’s Marketing Show (Podcast) – Teaching, Running, ElevenLabs, Rustic Marlin and More

Boston, Branding, Business, Marketing, Social Media

In this episode of my podcast, Bob Cargill's Marketing Show, I catch you up on some of what I've been doing the last few months, including teaching marketing at two universities in Boston, hosting the Bob Cargill's Marketing Road Show conference in Boston in early November, using AI (ElevenLabs) to record an audio version of my book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media and more. I also share a couple of good marketing-related stories, one about seeing this ridiculously awesome "selfie station" in front of a store, Rustic Marlin, at Faneuil Hall Marketplace in Boston, and another about an ad I heard recently that inspired me with the words, "The World Revolves Around You."

Category: Social Media