Marketing Archives - Page 3 of 16

26Mar 2022 by Bob Cargill

The Importance of Engaging Your Audience

Do you know the song, We Will Rock You, by Queen? Of course, you know the song. It was written by Brian May for Queen's 1977 album, News of the World. It was featured in a great scene in the movie, Bohemian Rhapsody. It provided Queen with a ridiculously awesome opportunity to engage with their audience. I used that song in my marketing class recently as an example of the importance of engaging with your audience as a brand or a business. The more those on the receiving end of your messages are involved with what you have to offer, the more likely they will be to support you. Stomp, stomp, clap...

04Mar 2022 by Bob Cargill

My Review of the Book, Feel Something by Patrick Timmons

Marketing

In marketing, how do we build trust with our audience? In a word, empathy. We walk in their shoes. We see things from their perspective. We feel what they feel. In fact, being empathetic is one of the keys to success in business, generally speaking, and in life itself. When we show empathy for others, we tend to be more understanding, kind and compassionate. People appreciate those who are empathetic towards them. It's a win-win all around. I am sure Pat Timmons, M.A. would agree with me. He wrote a book on this subject, after all, a ridiculously awesome book called Feel Something: How to Embrace Empathy and Build Trust with Your Audience. His book is both insightful and inspiring, a book I would very highly recommend. Patrick Timmons

20Feb 2022 by Bob Cargill

The More Personal Branding, the Better

Branding, Business, Mark Schaefer, Marketing, Social Media

In a recent blog post, Mark Schaefer wrote about Five Things I Would Do Differently If I Were Starting Over, one of those things being to place "more intent on the personal brand." That's saying a lot, coming from someone who has such an extraordinarily strong personal brand. Mark is renowned far and wide for his marketing expertise and knowledge, his teaching and public speaking, his books and blog. If someone as conspicuous in their presence online as Mark is thinks he could place more emphasis on his personal brand, what about you and me? That's saying all of us could benefit from even more personal branding. Thanks, Mark, as always, for the words of wisdom.

29Jan 2022 by Bob Cargill

Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz

Branding, Business, Content, Marketing, Podcast, Social Media

In this episode of the podcast, Bob Cargill's Marketing Show, I have a conversation with the multi-talented, super successful entrepreneur, Morissa Schwartz. We talk about the different businesses she runs and how she uses social media so effectively to stay in front of her constituents. At one point during our chat, I praised Morissa for being so positive and nice to others, and she said she was asked recently about how she keeps up her productivity, and her answer was, "By staying positive and keeping an upbeat attitude." She said, "The byproduct of being positive is being more streamlined and things going more smoothly." She added, "Being nice to people, being positive...they're so rewarding in so many ways." Thanks, Morissa! You're such a very positive role model for so many…

18Jan 2022 by Bob Cargill

If I Were a CEO or CMO…

Branding, Business, Marketing, Social Media

If I were a CEO or CMO, this is what I would do right now... Take every employee in my organization. Train every one of them to use social media. Ask them to use social media on behalf of our brand. Provide them with incentives and rewards for doing so. The results would be significant. Not only would they be learning new, invaluable skills, they would be helping to get the word out about my business to a much larger audience. They would be making an additional contribution to the success of my company. The results would be a win-win.

08Jan 2022 by Bob Cargill

My New Book, 20 Jobs, 20 Lessons, in a Nutshell

Business, Direct Marketing, Marketing, Social Media

Over the course of the next few months, I'll be sharing quite a bit on social media about my forthcoming book, 20 Jobs, 20 Lessons, a memoir about my career in marketing so far. We're putting the finishing touches on it right now, aiming for a publication date of sometime in March, give or take a few weeks. In this video, I share a few extemporaneous thoughts about how it has come together and what you can expect if you read it. To be notified when it becomes available, just visit here, where you can leave your name and email address. Thanks!

20Nov 2021 by Bob Cargill

If I Were a Business or Brand with the Budget…

Branding, Business, Content, Marketing, Social Media

If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf. They would cover everything that's going on behind the scenes, sharing content day in and day out with our audience of fans, followers and friends. The content they create and share would be educational, informative, insightful, supportive, inspirational, entertaining even. They would be conspicuous in their presence, responsive and engaging, friendly and dependable. They would interact with those on the receiving end of our messages and learn from them. We would be a better and more successful company in the long run because of this commitment to #SocialMedia.

04Nov 2021 by Bob Cargill

New Belgium Brewing’s Torched Earth Ale

Branding, Business, Cause-Related Marketing, Marketing

Would you ever make a good product into a bad product? Why would you do such a thing? Well, just ask New Belgium Brewing. They made Torched Earth ale, a bad-tasting beverage made with "smoke-tainted water," to make a statement about the climate change crisis. In the process, they got tons of PR and brought lots of attention to this important issue. Brilliant, if you ask me. Simply brilliant. Good for the people at New Belgium Brewing for taking such a strong stand as a brand. How could your business or organization do something similar that results in such a win-win situation?

15Oct 2021 by Bob Cargill

Fancy Like Walker Hayes

Marketing, Music, Social Media

If you haven’t heard the Walker Hayes song, Fancy Like, I’d be surprised. It’s a huge hit for many reasons. It’s a fun, ridiculously awesome song, but it’s also a good lesson in the value of embracing pop culture that any brand or business, not just musicians, can learn from. Be entertaining, drop a few names and leverage social media. Easier said than done, of course, but that’s how you do it in 2021.