Social Media Marketing Archives - Page 3 of 5

11Feb 2018 by Bob Cargill

Shouting It Out Loud on Social Media

Shout it out loud. That’s what your customers, connections, clients and constituents are doing on social media. They’re amplifying what you have to say about your business to their own personal networks, exponentially increasing the reach of your marketing messages. Are you taking advantage of this opportunity? Are you providing your audience with enough quality content to share on a regular basis? Are you capitalizing on the fact that your fans, followers and friends can help you get the word out about your products and services in today’s day and age? Like it or not, online communities are talking about you. Give them something to rave about. Give them something to share. Give them something to shout from the rooftops that will call more positive attention to your personal or…

28Jan 2018 by Bob Cargill

Use Social Media as an Ice-Breaker

Marketing, Social Media

Back in 1990 or so, I joined Toastmasters. Toastmasters is a public speaking group, and one of the first speeches you give in Toastmasters is called the ice-breaker. The ice-breaker's point is to allow people to get to know you. You share a lot about who you are as a person...your interests, your hobbies, your lifestyle, your personality, your family, your work. You share as much as you're comfortable sharing with the others. The idea is to connect with the audience. The idea is to let them get to know you. The idea is to make future speeches a lot more comfortable for both you and the audience because you've now been connected. Think of social media - brands, personal brands and corporate brands - as your ice-breaker. You should…

06Jan 2018 by Bob Cargill

12 Boston-Area Marketing Pros to Follow on Twitter, Part I

Boston, Business, Marketing, Social Media, Twitter

There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston. I’ve identified a dozen of those users who not only fall into the latter category, though, but who also happen to have proven themselves to be ridiculously accomplished marketing professionals. If you’re not following these rock stars of marketing, advertising, PR and social media yet, get after it now. Here is a little information about each of them, including their respective Twitter handles and an aggregated stream of their latest tweets from a public list I’ve added them to on Twitter. You can follow them individually by clicking on their handles below and subscribe to my list, which includes all 12 of them, here. 1. Beth…

29Dec 2017 by Bob Cargill

The 90-9-1 Rule and Social Media

Business, Marketing, Social Media

Very few people on LinkedIn, Twitter, Facebook, Instagram and the like are going to create original content and share it with others on a regular basis. The same goes for wherever you work. A small percentage of employees are going to write blog posts, record videos and use social media on behalf of his or her employer. That’s the 1% of the 90-9-1 rule. That’s the 1% that any organization should identify, recognize, reward and look up to for thought leadership, branding, marketing and PR.

14Dec 2017 by Bob Cargill

Main Street and Social Media

Marketing, Social Media

What does social media have to do with Main Street? A lot more than you may imagine. Businesses and brands need to set up shop on social media the same way they have to have brick-and-mortar storefronts on Main Street. Do you have a presence on social media? Can your customers, prospects, constituents and contacts find you on Instagram, Facebook, Twitter and other online communication channels? In this day and age, social media and Main Street are almost one and the same.

15Oct 2017 by Bob Cargill

Are you a trust agent?

Business, Marketing, Social Media

Thanks, as always, to my ridiculously awesome - and VERY patient - wife, Barbara, for recording this video. It's all about the importance of trust agents in business, especially in social media and marketing. It's my takeaway from a book written by Chris Brogan and Julien Smith. The question is...Are YOU a trust agent?

08Oct 2017 by Bob Cargill

Three Problems in Corporate Social Media

Marketing, Social Media

There are many reasons why businesses and brands struggle with the development and implementation of a successful social media program. Time. Talent. Technology. The list is endless. In an article I read recently, however, renowned speaker, educator, consultant and author, Mark Schaefer, identified what he feels are three of the biggest problems in this area. Leadership, content shock and unrealistic goals. I can’t disagree. Here are my thoughts on Mark’s article and how I think these problems are reducing so many companies’ chances for success in social media.

24Sep 2017 by Bob Cargill

10 Ways Public Speakers Should Use Social Media

Business, Marketing, Public Speaking, Social Media

If you're giving a presentation and your audience members are looking down at their electronic devices, not up at you, don't be annoyed, be pleased. As someone who speaks often at industry conferences and events, after all, I know that if those in my audience are looking down at their phones, tablets and laptops, they're probably not ignoring my presentation. They're likely sharing what they're hearing on social media, which is exactly what I want them to be doing on my behalf. I want them to be amplifying my message to their own networks, extending the reach of what I’m saying to a much larger number of people. That’s what I would call the "socialization" of my presentation. And that’s what I would think every public speaker today would want…

12Sep 2017 by Bob Cargill

10 Boston Hotels Crushing It On Social Media

Boston, Branding, Business, Marketing, Social Media

It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some will never understand it. Others think it’s a waste of time and money. And finally, there are those who just aren’t the right fit for it. But most marketers would agree that while social media is not for everyone, it is ideal for those who want to engage with their customers and prospects, especially in real time. If that’s where your audience is, time spent on these relatively new online communication channels is more than well worth it. Where else can you put the word out to your constituency without feeling like you’re invading their space? Where else can you capture the attention of such a qualified audience…