Blog - Bob Cargill

04Jan 2026 by Bob Cargill No Comments

Higher Ed, Career Development, Leadership, AI and More with Dr. Suela Papagelis

[yotuwp type="videos" id="yb2081pkEWY" ] In this engaging conversation, Bob Cargill speaks with Dr. Suela Papagelis about her educational journey, teaching philosophy and the importance of creating a safe learning environment. They discuss the significance of competing with oneself, embracing change, and the role of technology and AI in education. Dr. Papagelis shares her insights on critical thinking, cultural awareness, and the importance of passion in career choices, ultimately emphasizing the need for personal growth and motivation in both teaching and learning. Takeaways Compete with yourself, not others. Creating a safe environment is crucial for learning. Passion drives success in any profession. Embrace change to avoid stagnation. Critical thinking is essential in education. AI should complement, not replace, human thinking. Cultural awareness enhances teamwork. Mistakes are lessons, not failures. Long-term planning…

17Dec 2025 by Bob Cargill No Comments

“Do Big Weird Stuff,” Says Ben Collins

Boston, Inspiration, Motivation

[embed]https://youtube.com/shorts/v50HxDQ_HiI?si=lCzIgPdH1djFVt2H[/embed] Ben Collins, CEO of The Onion, lit a fire under me and everyone else in the audience at the Boston Globe Summit at the House of Blues in Boston recently when he said, “Do big weird stuff.” That message hit me right in the heart. Those words reminded me that in this crazy, crowded, AI-powered world, you win by being brave enough to stand out, take risks and do the things everyone else is too afraid to try. So what did I do with that message? I stood on a table in the Business Foundations class I teach at Suffolk University to make sure my students felt it, not just heard it. Big gestures make big points. Big weird stuff makes big impressions. I told them: If I can…

30Nov 2025 by Bob Cargill No Comments

Creating Your Own Content on Social Media

Content, Marketing, Social Media

[video width="720" height="1280" mp4="https://thebobcargill.com/wp-content/uploads/images/2025/11/Bob-Cargill_s-Video-Nov-24-2025-VEED-1.mp4"][/video] Most people on social media are consumers. Only a small percentage are creators. And those creators? They’re the ones who get seen, heard, remembered, trusted and followed. If you want to stand out among the clutter, competition and cacophony of noise on social media today, you’ve got to do more than scroll. You’ve got to show up and speak up - day in and day out. That’s how you build your personal brand. That’s how you establish yourself as a thought leader. That's how you educate, enlighten and entertain. That’s how you help others and help yourself at the same time. Be one of those who actually puts in the work and puts themselves out there. Dropping likes here and there is good. Comments are even better. But creating your own content? That's the…

11Nov 2025 by Bob Cargill No Comments

Be Like Mike’s Pastry

Advertising, Boston, Branding, Business, Marketing, Restaurants

[embed]https://youtube.com/shorts/LA2g1OipyzQ?si=KuZCCL2zkaOSNB4D[/embed] Barbara and I were walking down Hanover Street in the North End of Boston recently when we passed Mike's Pastry. You know the scene... the long line out the door, the white box with the blue lettering and that signature string tied neatly around it. People walk around town carrying those little boxes of delicious Italian pastries and desserts like they just won a prize. Because in a way, well, they did. 😊 That’s branding. That’s marketing. That's sales. That’s a reputation built over years of showing up, delivering high quality, being raved about and becoming a big part of the culture. When you see that box, you don’t even have to open it to know what’s inside. You just know it’s something special, it's something irresistibly good, it's something…

21Oct 2025 by Bob Cargill

Embrace the Digital Revolution

Branding, Marketing, Social Media

[embed]https://youtube.com/shorts/cTLrwz0bImI?si=MFRMp5gM1hyBo7E-[/embed] We’re living in a time when anyone can be a broadcaster, a publisher, a multimedia star. Yup. Thanks to social media and AI, the tools and technologies are right at your fingertips. No, it's not hard at all to build your own platform online, but it does take time, effort and consistency. Put in the work, and you can build an audience of followers, fans and friends, people who believe in you, support you, learn from you and even do business with you. I didn’t have such opportunities during the first half of my career, but since the dawn of the internet, I’ve embraced every moment of this digital revolution. That embrace of what's new and what's possible has changed everything for me. And it can for you as…

30Sep 2025 by Bob Cargill

Taking Selfies, Going Live, Branding, Teaching and More with Bob Cargill

Branding, Marketing, Social Media

[embed]https://youtu.be/_w1BrqefVV0?si=bPHA5tU-IH37ZGlW[/embed] In this episode of "Bob Cargill's Marketing Show," Bob shares insights on various topics related to marketing, personal branding, and networking. He begins by acknowledging the contributions of Emily Cocuzzo as the outgoing president of the American Marketing Association Boston chapter and welcomes Jeff DeSocio as the new president. Bob discusses his passion for teaching, highlighting his work at Northeastern College of Professional Studies and his involvement in developing a new social media course. He emphasizes the importance of creating content and being visible on social media to build trust and professional relationships. Bob also shares his experiences speaking at conferences like DigiMarCon and his upcoming engagement at Bentley College, where he plans to inspire high school students about personal branding. He reflects on his career journey, documented in…

12Sep 2025 by Bob Cargill

The Confidence Loop: Share First, Then Believe

Miscellaneous

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I’m quite literally taking over Bob’s blog for a little while, as this is the sixth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ Kash Here’s a confession: I used to think confidence was the prerequisite for posting online, that I had to feel ready before I could share. But frankly, confidence isn’t the prerequisite, it’s the result.…

27Aug 2025 by Bob Cargill

Storytelling is Strategy: Make it Personal

Branding, Marketing, Social Media

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I’m quite literally taking over Bob's blog, as this is the fifth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ Kash If you ask most marketers about strategy, they’ll pull out a deck with bullet points and KPIs. But I’ve learned something different: sometimes, the story is the strategy. Where I’ve implemented this the most is on my…

19Aug 2025 by Bob Cargill

Why Consistency Beats Perfection (Every Time)

Branding, Content, Education, Marketing, Social Media

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I'm quite literally taking over, as this is the fourth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ KashWhen I first started sharing online, I had a long list of reasons to “wait”:● I need better lighting.● I should get a nicer camera.● My caption needs more polish.● I’m not an expert yet. And here’s the problem —…