Bob Cargill, Author at Bob Cargill

11Nov 2025 by Bob Cargill No Comments

Be Like Mike’s Pastry

Advertising, Boston, Branding, Business, Marketing, Restaurants

[embed]https://youtube.com/shorts/LA2g1OipyzQ?si=KuZCCL2zkaOSNB4D[/embed] Barbara and I were walking down Hanover Street in the North End of Boston recently when we passed Mike's Pastry. You know the scene... the long line out the door, the white box with the blue lettering and that signature string tied neatly around it. People walk around town carrying those little boxes of delicious Italian pastries and desserts like they just won a prize. Because in a way, well, they did. 😊 That’s branding. That’s marketing. That's sales. That’s a reputation built over years of showing up, delivering high quality, being raved about and becoming a big part of the culture. When you see that box, you don’t even have to open it to know what’s inside. You just know it’s something special, it's something irresistibly good, it's something…

21Oct 2025 by Bob Cargill No Comments

Embrace the Digital Revolution

Branding, Marketing, Social Media

[embed]https://youtube.com/shorts/cTLrwz0bImI?si=MFRMp5gM1hyBo7E-[/embed] We’re living in a time when anyone can be a broadcaster, a publisher, a multimedia star. Yup. Thanks to social media and AI, the tools and technologies are right at your fingertips. No, it's not hard at all to build your own platform online, but it does take time, effort and consistency. Put in the work, and you can build an audience of followers, fans and friends, people who believe in you, support you, learn from you and even do business with you. I didn’t have such opportunities during the first half of my career, but since the dawn of the internet, I’ve embraced every moment of this digital revolution. That embrace of what's new and what's possible has changed everything for me. And it can for you as…

30Sep 2025 by Bob Cargill No Comments

Taking Selfies, Going Live, Branding, Teaching and More with Bob Cargill

Branding, Marketing, Social Media

[embed]https://youtu.be/_w1BrqefVV0?si=bPHA5tU-IH37ZGlW[/embed] In this episode of "Bob Cargill's Marketing Show," Bob shares insights on various topics related to marketing, personal branding, and networking. He begins by acknowledging the contributions of Emily Cocuzzo as the outgoing president of the American Marketing Association Boston chapter and welcomes Jeff DeSocio as the new president. Bob discusses his passion for teaching, highlighting his work at Northeastern College of Professional Studies and his involvement in developing a new social media course. He emphasizes the importance of creating content and being visible on social media to build trust and professional relationships. Bob also shares his experiences speaking at conferences like DigiMarCon and his upcoming engagement at Bentley College, where he plans to inspire high school students about personal branding. He reflects on his career journey, documented in…

12Sep 2025 by Bob Cargill

The Confidence Loop: Share First, Then Believe

Miscellaneous

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I’m quite literally taking over Bob’s blog for a little while, as this is the sixth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ Kash Here’s a confession: I used to think confidence was the prerequisite for posting online, that I had to feel ready before I could share. But frankly, confidence isn’t the prerequisite, it’s the result.…

27Aug 2025 by Bob Cargill

Storytelling is Strategy: Make it Personal

Branding, Marketing, Social Media

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I’m quite literally taking over Bob's blog, as this is the fifth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ Kash If you ask most marketers about strategy, they’ll pull out a deck with bullet points and KPIs. But I’ve learned something different: sometimes, the story is the strategy. Where I’ve implemented this the most is on my…

19Aug 2025 by Bob Cargill

Why Consistency Beats Perfection (Every Time)

Branding, Content, Education, Marketing, Social Media

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I'm quite literally taking over, as this is the fourth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ KashWhen I first started sharing online, I had a long list of reasons to “wait”:● I need better lighting.● I should get a nicer camera.● My caption needs more polish.● I’m not an expert yet. And here’s the problem —…

13Aug 2025 by Bob Cargill

Why Everybody Should Know About Stoicism

Education, Leadership, Motivation

Guest Post by Kashish Jain This is the third in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship. Whenever life throws challenges my way—whether it’s overthinking, anxiety, money struggles, love, or the general chaos of living—I’ve found that the ancient philosophy of Stoicism always holds answers. It’s not just some dusty old school of thought; it’s a practical toolkit for navigating modern life with calm, clarity, and resilience. The Roots of Stoicism: Ancient Wisdom for Today Stoicism began over…

04Aug 2025 by Bob Cargill

Your Voice Is Your Brand: Use It

Branding, Marketing, Public Speaking

Guest Post by Kashish Jain This is the second in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship. Your voice is more than just the words you say or write. It’s your personality, your values, your perspective — and it’s one of the most powerful tools you have in building your personal brand.Too often, we try to mimic others or chase trends instead of trusting what makes us unique. But real influence comes from authenticity. When you speak with…

30Jul 2025 by Bob Cargill

The Power of Documenting: Why You Should Start Now

Marketing, Social Media

Guest Post by Kashish Jain Introducing the first in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship. In today’s fast-paced world, documenting your journey is more powerful than ever. Whether you’re building a personal brand, growing a business, or just trying to make sense of your life, sharing your story in real-time helps you connect, learn, and inspire. Documenting isn’t just about showing the highlights or the polished moments. It’s about being real — the wins, the struggles, the…

Author: Bob Cargill