Bob Cargill, Author at Bob Cargill

12Sep 2025 by Bob Cargill No Comments

The Confidence Loop: Share First, Then Believe

Miscellaneous

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I’m quite literally taking over Bob’s blog for a little while, as this is the sixth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ Kash Here’s a confession: I used to think confidence was the prerequisite for posting online, that I had to feel ready before I could share. But frankly, confidence isn’t the prerequisite, it’s the result.…

27Aug 2025 by Bob Cargill No Comments

Storytelling is Strategy: Make it Personal

Branding, Marketing, Social Media

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I’m quite literally taking over Bob's blog, as this is the fifth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ Kash If you ask most marketers about strategy, they’ll pull out a deck with bullet points and KPIs. But I’ve learned something different: sometimes, the story is the strategy. Where I’ve implemented this the most is on my…

19Aug 2025 by Bob Cargill No Comments

Why Consistency Beats Perfection (Every Time)

Branding, Content, Education, Marketing, Social Media

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I'm quite literally taking over, as this is the fourth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ KashWhen I first started sharing online, I had a long list of reasons to “wait”:● I need better lighting.● I should get a nicer camera.● My caption needs more polish.● I’m not an expert yet. And here’s the problem —…

13Aug 2025 by Bob Cargill No Comments

Why Everybody Should Know About Stoicism

Education, Leadership, Motivation

Guest Post by Kashish Jain This is the third in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship. Whenever life throws challenges my way—whether it’s overthinking, anxiety, money struggles, love, or the general chaos of living—I’ve found that the ancient philosophy of Stoicism always holds answers. It’s not just some dusty old school of thought; it’s a practical toolkit for navigating modern life with calm, clarity, and resilience. The Roots of Stoicism: Ancient Wisdom for Today Stoicism began over…

04Aug 2025 by Bob Cargill No Comments

Your Voice Is Your Brand: Use It

Branding, Marketing, Public Speaking

Guest Post by Kashish Jain This is the second in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship. Your voice is more than just the words you say or write. It’s your personality, your values, your perspective — and it’s one of the most powerful tools you have in building your personal brand.Too often, we try to mimic others or chase trends instead of trusting what makes us unique. But real influence comes from authenticity. When you speak with…

30Jul 2025 by Bob Cargill No Comments

The Power of Documenting: Why You Should Start Now

Marketing, Social Media

Guest Post by Kashish Jain Introducing the first in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship. In today’s fast-paced world, documenting your journey is more powerful than ever. Whether you’re building a personal brand, growing a business, or just trying to make sense of your life, sharing your story in real-time helps you connect, learn, and inspire. Documenting isn’t just about showing the highlights or the polished moments. It’s about being real — the wins, the struggles, the…

27Jun 2025 by Bob Cargill

Episode 200 of Bob Cargill’s Marketing Show (Podcast) – Teaching, AI, Social Media and Rockstars

Marketing, Podcast, Social Media

In this 200th episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and podcasting, emphasizing the importance of social media, personal branding and storytelling. He shares insights on building trust, embracing technology like AI, and the significance of human qualities in a digital world. Bob also discusses his experiences with running marathons, the joy of teaching and the empowering mindset of feeling like a rock star. Takeaways This is the 200th episode of Bob Cargill's marketing show. Social media is an extension of our lives. Everyone can be a publisher. A personal story isn't just about where you've been. Everybody is a personal brand. You never know how far you can go until you try. I love, love, love teaching. You need to partner with AI.…

23May 2025 by Bob Cargill

Why You Should Make Social Media a Priority

Social Media, Sudbury

A new fire chief just took the helm in town, and one of his top priorities is to strengthen the department's social media presence. Now that got my attention, not to mention my kudos and props. And yes, if a fire chief understands the power of social media, why shouldn’t every business, brand, company and organization? Why shouldn't everybody realize the importance of the connections that are waiting there to be made online? People aren’t looking for the evening news or flipping through the paper anymore. They’re scrolling, clicking, sharing and engaging on LinkedIn, Facebook, Instagram, X and the like. That is where breaking news happens. That is where trust is built. That is how you stay connected with the people who matter most. Social media isn’t optional in today's…

04May 2025 by Bob Cargill

A Winning Experiential Marketing Activation from Bank of America

Boston, Boston Marathon, Branding, Marketing

From a brand strategy standpoint, ‪Bank of America‬ executed a textbook example of experiential marketing at the Boston Marathon Expo at the Hynes Convention Center in Boston recently. Their activation was bold, immersive and deeply aligned with the values of the marathon community. They transformed their space into more than a booth. It was a compelling, irresistible storytelling platform. A big, long 26.2-mile carpet map visually represented the historic journey from Hopkinton to Boston. Custom signage invited audience participation. Personal messages and nonprofit spotlights reinforced emotional connection. And the bank's shout-outs to a multitude of local charity running teams underscored a commitment to inclusivity and purpose-driven branding. As someone running my 20th Boston Marathon - my 17th for charity and 11th for Christopher's Haven - I see firsthand how campaigns…

Author: Bob Cargill