Facebook Archives - Page 3 of 7

18Sep 2011 by Bob Cargill

Ten Tips for Hosting a Successful Tweetup

Blogging, Business, Facebook, LinkedIn, Marketing, Social Media, Twitter

This post was initially published on BostInnovation on September 14, 2011. To read the original post there, click here. There’s a palpable camaraderie among most people who use social media, a strong sense that we’re all in this together and out for the same things — new friendships, opportunities and experiences. Unfailingly, we jump onto Twitter, Facebook, LinkedIn, YouTube and our own blogs to listen and learn, chat and connect, educate and entertain, inform and inspire, publicize and promote. Sure, you see a fair share of debate and dissent in social media. It’s not always sunshine and roses. But more often than not, you see a rousing demonstration of mutual respect and quid pro quo, the golden rule being put into practice. That’s what I like about social media. More often…

10Jul 2011 by Bob Cargill

Talking about Social Media in Sudbury, Massachusetts

Business, Facebook, LinkedIn, Marketing, Social Media, Twitter

I've created a lot of lists on Twitter, including one for copywriters, another one for New England social media professionals and even one that I call All Star Bloggers. But out of all of these lists, the one that's been on my mind lately is the list which includes the people and companies (38 and counting) I've found on Twitter from my hometown of Sudbury, Massachusetts. You see, while I really only know personally a handful of these Sudbury-affiliated account-holders, my goal when I created this list was to get to know as many of them as possible. So little by little, I've retweeted them and reached out to them, thinking that you never know what might come of this small community within, well, a small community. But it wasn't until I recently sat down…

16Jun 2011 by Bob Cargill

Social Media: It’s Personal

Blogging, Facebook, Social Media, Twitter, YouTube

Don’t tell me social media isn’t personal. Sure, it’s not the same thing as actually sitting down and talking to someone in person, face-to-face. But it’s often the next best thing. And in some cases, it’s the only thing. Using Facebook, Twitter, YouTube and the like is a great way to connect with people who otherwise might not give you the time of the day because they’re either too busy or have reason to believe they have little in common with you. Social media is also perfect for keeping in touch with people who it’s impossible to meet up with in person because they simply live or work too far away. For example, my friend, Amelia, is situated some 3,000 miles away from me in Seal Beach, California. We’re both…

18Apr 2011 by Bob Cargill

How a Tweet Led to a Sale

Facebook, Marketing, Social Media, Twitter

Even though Twitter recently celebrated its fifth birthday and there are now some 200 million users of this micro-blogging site, there's still plenty of skepticism among marketers regarding its viability as a sales channel. I understand. After all, those who are most successful on Twitter are those who are listening intently, sharing great content and engaging with others, not pitching their own products and services. And all that, well, socializing requires an investment of time and resources that many businesses have trouble justifying. But apparently not The Quaker Oats Company. Let me explain... One of the people I follow on Twitter is Dianna Huff, a very talented web marketing expert in the B2B world and someone I know quite well from my involvement in the New England Direct Marketing Association. After reading her March 27…

20Mar 2011 by Bob Cargill

Facebook, Twitter and Sudbury

Facebook, Social Media, Twitter

The older you are, the more accustomed you are to satisfying your need for news, entertainment and conversation via newspapers, magazines, books, television, radio and good, old-fashioned face-to-face interaction with others. Imagine. Many of us even grew up looking forward to reading the mail at the end of the day. But that was then. This is now. This is the age of the Internet and instant messaging, smart phones and even smarter notebook computers, laptops and tablets. This is the era of newfangled social media communications tools and technologies that are already well on their way to changing the way we create, share and receive information forever. Take Facebook and Twitter, for instance, two of the most popular social media sites today. If Facebook were a country, its user base…

26Dec 2010 by Bob Cargill

My 218th Blog Post

Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter

Since my first post on February 17, 2004, I've written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it's time to give this blog a rest -- again. I'm sure I'll be back soon, but I've decided it's time for another break from the blogosphere, similar to the one I took earlier in this blog's lifespan. In the meantime, please don't hesitate to check out my archives, especially the 2,700-word "10 Ways to Succeed in Social Media" and the 2,800-word "10 Ways to Succeed as a Copywriter," two long series of blog posts I've bundled together and published as long, standalone articles. Other relatively recent posts I've written that I'd like to single out include "The Importance of Character in Social Media," "50…

20Nov 2010 by Bob Cargill

10 Ways to Succeed as a Copywriter, Parts 1-10

Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter

If you've been reading this blog for the last few months, you know I've been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I've looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to succeed in this profession. As I wrote about my own career in the very first post in this series... I may have worked for a number of different companies, developed new skills and taken on new responsibilities – such as creative direction, public speaking and social media – along the way, but I’ve also stayed true to my roots as a copywriter. And after all of these years writing headlines and subject lines, direct mail packages and email blasts, blog posts…

28Jun 2010 by Bob Cargill

The Best of What I’ve Posted Here in the Last Year

Blogging, Facebook, Marketing, Social Media, Twitter

On July 2, 2009, I published a list -- a "retrospective," if you will -- of some of the posts I had written about social media in the last year. And now I'd like to share with you a similar list of the best (in my humble opinion) of what I've posted here on this blog, A New Marketing Commentator, in the last 12 months. Over the course of the last year, I've tried to post something new once a week. But, for a variety of reasons, that's not always been possible. Yes, I've been helping clients with their own social media programs. And, as Cargill Creative, I've been hanging out on Twitter and Facebook, too. Finally, I've been keeping very busy as a copywriter, creative director and public speaker. Of course, it should go without saying that I also spend as…

24May 2010 by Bob Cargill

What I’ve Read Recently about Social Media

Blogging, Facebook, Marketing, Social Media, Twitter

Using Google Reader and Delicious, I find, save and share a multitude of articles and blog posts about social media, marketing and anything else related to the industry in which I earn my livelihood. In fact, on Delicious alone, I’ve bookmarked 3,706 pieces of content – and counting. Of course, after I’ve read all of them myself, some of these pieces end up being included in my tweets or updates on Facebook. After all, I think it’s important to provide a continuous stream of such quality, relevant third-party content -- in addition to my own original material -- to my followers, friends and fans. It's the essence of my feed. And it's the gist of this post. Yes, what follows are some of the most interesting blog posts and articles I’ve read recently about social media. Enjoy……