Blog Post on Video: The Importance of Character in Social Media
By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach out to and engage with others. They’re finally realizing that – as I’ve said before here on this blog -- the guaranteed efficacy of a one-way, top-down, interruptive monologue by businesses and bureaucrats is history. And that the era of inclusive, open-ended dialogue between company and constituency is upon us. Yes, social media appears to be on the verge of going mainstream in more ways than one. However, what’s still a big challenge for many of those using social media for business is using it correctly, adhering to the unique set of principles…