How to Make People Like You on Twitter

Branding, Marketing, Public Relations, Social Media
    If you’re one of the millions of people using Twitter to share what’s on your mind, you know what a challenge it is to stand out among the crowd.  To some, Twitter’s a cocktail party. To others, it’s a soap box. But to the majority of its users, Twitter’s more like an uncontrollable scrum in which everybody is competing for a greater share of the discussion.   But it doesn’t have to be that way, not if you do as much listening as talking on this social media communications platform – and, when you do put yourself out there in 140 characters or less, you pause before you post.   That’s right, like a good conversationalist, the last thing you want to do is come across as loud…
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Sleepless in Social Media

Blogging, Direct Marketing, Marketing, Social Media
At a conference on social media I attended earlier this year, one of the speakers asked the audience how many of us really had the time for social media. Proudly, albeit surprisingly, a large percentage of us raised our hands, thinking...of course, we had the time for social media. Blogs. Twitter. Facebook. A few minutes here, a few minutes there. Piece of cake. But the speaker had actually thrown us a curve ball, going on to make his point that none of us really had the time it took to engage in social media. We made the time. Like our colleagues and peers, we couldn’t help but be busy with quotidian demands on our work lives, too – commutes, meetings, phone calls and the like. Never mind our family time.…
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Meet Me at the Intersection of Social Media and Marketing

Blogging, Direct Marketing, Marketing, Social Media
While I’ve always believed in the principles and power of direct marketing, as soon as I started blogging in early 2004, I realized I had discovered something that could very well have a huge impact on the future of the industry in which I earned my livelihood. I'm no prognosticator, but I saw for myself what the authors of The Cluetrain Manifesto had written in their groundbreaking book, that, among other things, "markets are conversations" and that “there are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone” and that "companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best…
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Retrospective: What I’ve Written about Social Media in the Last Year

Blogging, Branding, Cause-Related Marketing, Marketing, Social Media
While I haven’t posted much here on A New Marketing Commentator lately, I have been active in the blogosphere via Internet Marketing Strategies and Secrets, a blog that is published and written by the team at Nowspeed. I’ve written a number of long posts there, most about social media, something I’ve been preaching and practicing and incorporating into my everyday marketing activities – where and when appropriate, of course – like there’s no tomorrow. So as a way of kickstarting this long overdue re-launch of the blog that I reluctantly put on hiatus for so long, I thought I would share some of those posts with you here. If you have the time, reading through this retrospective of mine will give you an idea of what I’ve been up to lately and will, hopefully, help you start, or improve…
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My Blog and My Career, Then and Now

Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media
This blog, A New Marketing Commentator, was a labor of love of mine from February 17, 2004 to May 10, 2006. Since I signed off here more than three years ago, I have continued to write articles, essays, commentaries and blog posts on direct marketing, advertising, PR and social media, most recently as Creative Director at Nowspeed on our blog, Internet Marketing Strategies and Secrets.  I have also staked out my turf on both Twitter and Facebook, where I invite you to follow and friend me. So please...what you see here is by no means a complete and accurate reflection of what I'm up to nowadays. Everything from the sidebar to the masthead of this blog needs an update and a full makeover. I continue to keep A New Marketing Commentator public only as a way of illustrating my history in…
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