Communications Archives

22Mar 2024 by Bob Cargill No Comments

Opinion: What UNH’s Ending of Journalism Major Says about Social Media

I heard recently that the University of New Hampshire was going to be ending its journalism major soon. This wasn't news to me, not at all. I started my blog in 2004, and frankly I saw the writing on the chalkboard years ago that traditional media, journalism and communications as a whole was soon to be in the rear view mirror. Basic writing and public speaking skills are as important as ever, but how, where and when messages are shared is right up there in priority. We as organizations, institutions, businesses, as a society, shouldn't be running for the hills when it comes to social media and digital communications in any way, shape or form. We should be running towards all these emerging, new technologies, not away from them. Social…

13Apr 2023 by Bob Cargill

Using Social Media to Spread the Word

Marketing, Social Media

Wait! What? Yes, it's true. Believe it or not, I went to church recently. The Franklin United Methodist Church to be exact. The same church I went to as a kid growing up in the ridiculously awesome town of Franklin, Massachusetts. At the most, I go to church only a few times a year, on average. I always enjoy the experience when I'm there, though. Always. This was a particularly great day to be sitting in the pews with my wife, Barbara, and my mother - who's been going to this church for over 60 years. First of all, my sister, Cathy, was playing the organ, as she has done countless times there over the years going all the way back to when she was just a teenager. Watching her…

11May 2020 by Bob Cargill

A Few Words with Meaghan Edelstein

Branding, Content, Marketing, Public Relations, Social Media

In this video, I talk to social media consultant, Meaghan Edelstein, about her new social media crisis strategy deck and how brands should be tailoring their marketing strategies and tactics during the coronavirus pandemic.

18Apr 2020 by Bob Cargill

This Is the Time to Show the Human Side of Your Brand

Advertising, Branding, Leadership, Marketing, Social Media

In these uncertain times, countless brands are adjusting their advertising and marketing messages. What about you? This is not the time to think you can just set it and forget it when it comes to communicating with your customers and constituents, especially on social media. This is not the time for your canned sales pitches. This is the time to reach out to your audience and ask how you can help them. During this pandemic, your business may still be in operation, but your focus should not just be on your bottom line, it should be on doing what you can for the greater good. This is the time to show the human side of your brand. This is the time to speak honestly about how the health crisis is…

27Mar 2020 by Bob Cargill

Staying in Touch With Your Audience During the Coronavirus Crisis

Advertising, Branding, Business, Leadership, Marketing, Social Media

Al Roker is delivering his morning weather forecasts for NBC’s TODAY show from his kitchen. Late-night talk show hosts like Jimmy Fallon and Jimmy Kimmel are presenting new DIY incarnations of their shows from home, too. Popular musicians and celebrities of all kinds are live-streaming on Instagram, Facebook and almost everywhere else on social media, performing hit songs and connecting with fans. They are doing whatever it takes to keep the show going on, making a huge positive impression on viewers and listeners during these difficult days. Brands and businesses can be doing the same thing, too. In fact, some of your most meaningful communications could be taking place during these tough times. Your customers and prospects will appreciate hearing from you. But they don’t want marketing and sales pitches,…

24Nov 2018 by Bob Cargill

Rock Your Audience

Branding, Business, Marketing, Social Media

I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It's about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. There's a scene in this movie in which the band is developing the idea for their song, "We Will Rock You." You know the song. They wanted to engage their audience. They wanted their fans to be part of that song. Watching that scene and listening to that song gave me a thought. As it was for Queen in playing that song, it is for all brand and businesses. You want to engage your audience. You want to involve them in whatever it is you do in some way, shape or form. You want to rock your audience.