Ted Demopoulos on BusinessBlogWire: The Four Types of Business Blogs
Ted Demopoulos (public speaker, consultant, blogger and co-author – with Shel Holtz – of the book, "Blogging for Business" ), guest posting on Business BlogWire, writes about the four types of business blogs… 1) Internal blogs: Internal blogs are used for internal company or project communications, and are not available on the Internet. 2) Problogs: I call blogs started primarily to make money, for example through advertising and affiliate programs, problogs. 3) Company Blogs: These are blogs started to help support an existing company or product. 4) Independent professional blogs: These are similar to company blogs, but are written – and owned – by individuals. About the latter type, Ted cites two examples of independent professional blogs, Steve Rubel’s Micro Persuasion and my blog, A New Marketing Commentator. And I…