Blog - Page 31 of 58 - Bob Cargill

12Oct 2012 by Bob Cargill

A Few Words with Victoria Smith about Music, Social Media and More

Facebook, Music, Social Media, Twitter, YouTube

[caption id="attachment_3429" align="alignright" width="300" caption="Victoria Smith"][/caption] She’s a prolific songwriter and an incredibly passionate vocalist, a self-proclaimed “rock chick” with a warm, hungry heart. She’s as bold as she is sensitive, as rugged as she is tender. She’s Victoria Smith, a smart, sassy musician who makes it no secret that she plans to take the music world by storm. That’s what I wrote about my good friend and former colleague, Victoria Smith, for her official bio on her website. But you’re about to learn a lot more about her here on my blog. I’ve worked with Vickie, so I can vouch for her industriousness and ambition. She's a go-getter. I’ve seen her perform live, so I can tell you she’s a fantastic singer with a fabulous future ahead of her.…

30Sep 2012 by Bob Cargill

Presentation: 10 Ways to Succeed in Social Media

Business, Facebook, LinkedIn, Marketing, Media, Public Relations, Social Media, Twitter, YouTube

I've said it before and I'll say it again... Social media isn’t rocket science, but it is a big departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents. So to help educate those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here's a new presentation of mine based on a list of 10 ways to succeed in social media that I originally wrote and published as a series of blog posts. I invite you to view, download and share this presentation with your friends, colleagues and industry peers. And if you know anyone who might be interested in learning more about social media, I'm always…

12Sep 2012 by Bob Cargill

The Picture of New Marketing — Dunkin’ Donuts

Apps, Branding, Business, Marketing

Their bakery sandwiches, especially the Chicken Salad on a Croissant or the Texas Toast Grilled Cheese, are very tasty. And truth be told, I just love their Caramel Swirl Latte. Their coffee is the best ever. I really like their bagels. And their donuts are always a nice treat. As if those aren't enough reasons for me to be such a big fan of Dunkin’ Donuts, I now enjoy doing business with them even more. That's because I recently downloaded their new mobile app, which makes it possible for me to use my Dunkin' Donuts card to pay for my order with my Android smartphone. What also impresses me about this app is that customers can use it to reward their friends with a virtual DD card – via text,…

20Aug 2012 by Bob Cargill

The Picture of New Marketing — Panera Bread

Branding, Business, Cause-Related Marketing, Marketing

I don’t often get out for lunch during the week. I have this stubborn, longstanding habit of eating at my desk, saving myself a little time and money in the process, but missing out on a short, healthy break away from an otherwise long day at the office. It’s a trade-off I’m willing to make in order to cram a little more productivity into my day, a routine that’s always worked well for me. But when I do go out to lunch these days, I almost always go to Panera Bread. There’s a location minutes away from my office in Lexington -- at 1100 Lexington Street in Waltham -- so it’s certainly convenient for me. But that’s not the only reason why I go there. For starters, I like the food…

05Aug 2012 by Bob Cargill

Every Time the Red Sox Win, I’m Making a Donation to Christopher’s Haven (Thanks to Snoball)

Boston Red Sox, Business, Cause-Related Marketing, Fundraising, Marketing, Social Media

If you’re a faithful Boston Red Sox fan like me, this hasn’t been an easy year to root for the team. As quickly as they manage to cobble together a winning streak of any length, it seems like they're on the losing end of just as many games, offsetting any chance of gaining ground on those ahead of them in the standings. But I’m still rooting for them. Always have, always will. Although I've never cheered for this baseball team in quite the same way as I have been lately. That's because I recently made a pledge on Snoball to donate one dollar to one of my favorite local nonprofit organizations, Christopher’s Haven, for every game the Red Sox win. That may not seem like a lot of money, but…

10Jul 2012 by Bob Cargill

The Picture of New Marketing — Warby Parker

Branding, Business, Marketing, Twitter

[caption id="attachment_2891" align="alignright" width="300" caption="Photo Courtesy of Warby Parker"][/caption] You don’t have to look far to see the latest rage in eyewear. Turn on the TV. Flip through a magazine. Check out your colleagues. Take a poll of your friends. In the blink of an eye, it seems like everyone who wears glasses has jumped on the bandwagon and is now styling the new thicker, so-called hipster frames. Of course, many brands in the industry have responded to this new trend, but one company in particular has stood out to me in a big, positive way... That would be Warby Parker. I first learned about Warby Parker while watching NBC's The Today Show on May 25 of this year. Included in a segment about how eyewear has gone geek was a brief interview…

11Jun 2012 by Bob Cargill

I’m in…The Longest Day for the Alzheimer’s Association

Fundraising

On Wednesday, June 20, I’ll be participating in The Longest Day, an exciting and emotional sunrise-to-sunset relay event to raise funds for the Alzheimer’s Association. As a member of my company’s fundraising team, I’ll be doing what I can to honor the perseverance and patience, determination and dedication that those who are living with Alzheimer’s disease – and their caregivers – display every day. The only rule, per se, for this event is at least one member of our fundraising team needs to be in constant motion every second of the approximately 16 hours of daylight on June 20, which is the summer solstice, or the day of the calendar year with the most sunlight. My initial plan was to run for a few hours on The Longest Day, but I broke my big right toe recently (May 26) in a fluke accident, so I probably won’t be able…

28May 2012 by Bob Cargill

The Picture of New Marketing — Harvard Vanguard Medical Associates

Advertising, Blogging, Branding, Business, Facebook, Marketing, Social Media, Twitter, YouTube

I've been seeing the same physician in the same building in Wellesley for more than 20 years. And I've been happy -- very happy -- with the healthcare he and his colleagues have provided me with there at Harvard Vanguard Medical Associates all that time. Some things never change. And that's a good thing. But what has changed over the years is how this group medical practice markets itself. And that's also a good thing. I can't honestly say I remember how they used to promote their services back in the day. But I've definitely taken note of their marketing activities of late. And maybe that's the point. Thanks to their blog (where they publish articles about everything from "Tips for Getting Ready for the School Year" to "Computer use and…

07May 2012 by Bob Cargill

The Picture of New Marketing — Redbox

Advertising, Branding, Business, Marketing

Netflix. Amazon Instant Video. Blockbuster @Home. The Apple iTunes Store. On demand from Verizon, Xfinity, Comcast or another cable TV provider.... I don't know where you rent your movies, but my wife, Barbara, and I are huge fans of Redbox. We love both the convenience and affordability (only $1.20 per day) of renting movies via the big, bright, candy apple red kiosks, of which there are two in Sudbury (MA), the town in which we live, at the Shaw's and Sudbury Farms supermarkets. Redbox. Brilliant business model. Great branding. And, if you ask me, the picture of new marketing. So...where do you rent your movies? And why? Please don't hesitate to join the conversation by leaving a comment below. Thanks. To learn more about Redbox, click here.