Branding Archives - Page 3 of 19

20Feb 2022 by Bob Cargill

The More Personal Branding, the Better

Branding, Business, Mark Schaefer, Marketing, Social Media

In a recent blog post, Mark Schaefer wrote about Five Things I Would Do Differently If I Were Starting Over, one of those things being to place "more intent on the personal brand." That's saying a lot, coming from someone who has such an extraordinarily strong personal brand. Mark is renowned far and wide for his marketing expertise and knowledge, his teaching and public speaking, his books and blog. If someone as conspicuous in their presence online as Mark is thinks he could place more emphasis on his personal brand, what about you and me? That's saying all of us could benefit from even more personal branding. Thanks, Mark, as always, for the words of wisdom.

29Jan 2022 by Bob Cargill

Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz

Branding, Business, Content, Marketing, Podcast, Social Media

In this episode of the podcast, Bob Cargill's Marketing Show, I have a conversation with the multi-talented, super successful entrepreneur, Morissa Schwartz. We talk about the different businesses she runs and how she uses social media so effectively to stay in front of her constituents. At one point during our chat, I praised Morissa for being so positive and nice to others, and she said she was asked recently about how she keeps up her productivity, and her answer was, "By staying positive and keeping an upbeat attitude." She said, "The byproduct of being positive is being more streamlined and things going more smoothly." She added, "Being nice to people, being positive...they're so rewarding in so many ways." Thanks, Morissa! You're such a very positive role model for so many…

18Jan 2022 by Bob Cargill

If I Were a CEO or CMO…

Branding, Business, Marketing, Social Media

If I were a CEO or CMO, this is what I would do right now... Take every employee in my organization. Train every one of them to use social media. Ask them to use social media on behalf of our brand. Provide them with incentives and rewards for doing so. The results would be significant. Not only would they be learning new, invaluable skills, they would be helping to get the word out about my business to a much larger audience. They would be making an additional contribution to the success of my company. The results would be a win-win.

11Dec 2021 by Bob Cargill

What Can You Do for Social Media?

Branding, Marketing, Social Media

What do you need to do to get social media to pay off for you? Sorry to disappoint, but it doesn't really work that way. It's what you need to do to make sure that social media pays off for those on the receiving end of your messages. If the content you have to share on LinkedIn, Twitter, Instagram, TikTok and the like is educational, entertaining, informative and insightful, your audience will reward you with their undivided attention and support. So yeah, it's what you're going to do for social media, not the other way around.

20Nov 2021 by Bob Cargill

If I Were a Business or Brand with the Budget…

Branding, Business, Content, Marketing, Social Media

If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf. They would cover everything that's going on behind the scenes, sharing content day in and day out with our audience of fans, followers and friends. The content they create and share would be educational, informative, insightful, supportive, inspirational, entertaining even. They would be conspicuous in their presence, responsive and engaging, friendly and dependable. They would interact with those on the receiving end of our messages and learn from them. We would be a better and more successful company in the long run because of this commitment to #SocialMedia.

04Nov 2021 by Bob Cargill

New Belgium Brewing’s Torched Earth Ale

Branding, Business, Cause-Related Marketing, Marketing

Would you ever make a good product into a bad product? Why would you do such a thing? Well, just ask New Belgium Brewing. They made Torched Earth ale, a bad-tasting beverage made with "smoke-tainted water," to make a statement about the climate change crisis. In the process, they got tons of PR and brought lots of attention to this important issue. Brilliant, if you ask me. Simply brilliant. Good for the people at New Belgium Brewing for taking such a strong stand as a brand. How could your business or organization do something similar that results in such a win-win situation?

05Sep 2021 by Bob Cargill

Marketing, Social Media, Healthcare and Teaching with James Gardner

Advertising, Branding, Business, Marketing, Social Media

In this episode of my podcast, episode 134, I talk to fellow adjunct professor and marketing professional, James Gardner, for over an hour. While our conversation covered everything from marketing to social media, teaching to technology, healthcare and more, this is the quote of his I want to leave you with today because I think it is a such a great example of James' words of wisdom. "I think the challenge for tomorrow's leaders is...keep the best of yesterday, but overlay it with the tools of tomorrow." ~ James A. Gardner About James Gardner James is a digital sales and marketing leader with 20 years of B2C and B2B experience. While his career’s roots are in consumer packaged goods and strategy consulting, James has held leadership roles with fast-moving tech…

28Aug 2021 by Bob Cargill

Authenticity on Social Media

Branding, Communications, Marketing, Social Media

Authenticity on social media is so very important. If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to keep it real. It's one thing to have great products and services to offer those on the receiving end of your marketing messages. It's another to have your audience trust you so much that they wouldn't think of buying from anyone else but you when it comes time to do business. Make it easy on yourself on social media. Just be yourself. P.S. Thanks to Pamela Bump for writing the ridiculously awesome post, "9 Social Media Trends Marketers Should Watch in 2021," on the HubSpot blog here that inspired this video message of mine. #SocialMedia #Marketing #Branding

12Aug 2021 by Bob Cargill

How to Satisfy a Dissatisfied Customer

Boston, Branding, Business, Customer Service, Instagram, Leadership, Marketing, Public Relations

How do you satisfy a dissatisfied customer? Ask Norm Laviolette, CEO of Laugh Boston. He knows. He demonstrated recently what a business should do when a customer complains. He went above and beyond to turn a bad customer experience into a good one. When someone complained on social media about the chicken wings she ordered at his establishment, he went out of his way to resolve the issue. He personally delivered to this customer not just another order of chicken wings, but free tickets to an upcoming show, a $100 food and beverage voucher and a T-shirt. Good for you, Norm. Kudos, props and cheers to you and Laugh Boston for providing such an exemplary example of ridiculously awesome customer service. P.S. Thanks to Maureen Dahill's Caught In Southie article,…