05Sep 2021 by Bob Cargill
Marketing, Social Media, Healthcare and Teaching with James Gardner

Marketing, Social Media, Healthcare and Teaching with James Gardner

Advertising, Branding, Business, Marketing, Social Media
In this episode of my podcast, episode 134, I talk to fellow adjunct professor and marketing professional, James Gardner, for over an hour. While our conversation covered everything from marketing to social media, teaching to technology, healthcare and more, this is the quote of his I want to leave you with today because I think it is a such a great example of James' words of wisdom. "I think the challenge for tomorrow's leaders is...keep the best of yesterday, but overlay it with the tools of tomorrow." ~ James A. Gardner About James Gardner James is a digital sales and marketing leader with 20 years of B2C and B2B experience. While his career’s roots are in consumer packaged goods and strategy consulting, James has held leadership roles with fast-moving tech…
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28Aug 2021 by Bob Cargill
Authenticity on Social Media

Authenticity on Social Media

Branding, Communications, Marketing, Social Media
Authenticity on social media is so very important. If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to keep it real. It's one thing to have great products and services to offer those on the receiving end of your marketing messages. It's another to have your audience trust you so much that they wouldn't think of buying from anyone else but you when it comes time to do business. Make it easy on yourself on social media. Just be yourself. P.S. Thanks to Pamela Bump for writing the ridiculously awesome post, "9 Social Media Trends Marketers Should Watch in 2021," on the HubSpot blog here that inspired this video message of mine. #SocialMedia #Marketing #Branding
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12Aug 2021 by Bob Cargill
How to Satisfy a Dissatisfied Customer

How to Satisfy a Dissatisfied Customer

Boston, Branding, Business, Customer Service, Instagram, Leadership, Marketing, Public Relations
How do you satisfy a dissatisfied customer? Ask Norm Laviolette, CEO of Laugh Boston. He knows. He demonstrated recently what a business should do when a customer complains. He went above and beyond to turn a bad customer experience into a good one. When someone complained on social media about the chicken wings she ordered at his establishment, he went out of his way to resolve the issue. He personally delivered to this customer not just another order of chicken wings, but free tickets to an upcoming show, a $100 food and beverage voucher and a T-shirt. Good for you, Norm. Kudos, props and cheers to you and Laugh Boston for providing such an exemplary example of ridiculously awesome customer service. P.S. Thanks to Maureen Dahill's Caught In Southie article,…
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05May 2021 by Bob Cargill
The Social in Social Media

The Social in Social Media

Branding, Marketing, Social Media
Don’t automate everything you share on social media. Don’t be all business, either. Be all human. Share your feelings and opinions, not just news and information. Show what’s going on in your life and the lives of your colleagues, not just what you have to market and sell. Be there for your audience, those who are following you and supporting you. Give them as much attention as they give you, even more. Listen to them and engage with them. Praise them and thank them. Help them as much as possible. Don’t overlook the importance of the social in social media.
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18Apr 2021 by Bob Cargill
What’s What in Social Media with Angela Pitter

What’s What in Social Media with Angela Pitter

Branding, LinkedIn, Marketing, Podcast, Social Media
In this episode of my podcast, episode 123, I talk to Angela Pitter about marketing, social media and more. About Angela Pitter Angela Pitter is Founder and CEO at LiveWire Collaborative, a digital marketing consultancy. LiveWire Collaborative helps business owners and executives to tap into digital marketing solutions that unleash their brand’s full potential and to use social media to connect, collaborate, and convert their target communities. Angela is a highly sought-after speaker who was previously featured on the TV series Chronicle, WCVB, and has personally trained thousands of CEOs, business owners, and consultants worldwide on their signature LinkedIn Influencer system. She is a certified Project Management Professional (PMP) and holds both her M.S. in Administration and B.S. in Computer Engineering from Boston University. Angela currently serves on the Board…
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14Mar 2021 by Bob Cargill
Marketing During the Pandemic and Beyond with Helen Pinchanski

Marketing During the Pandemic and Beyond with Helen Pinchanski

Advertising, Branding, Business, Marketing, Social Media
In this episode of my podcast, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry colleague and a good friend. She is a wealth of knowledge when it comes to her areas of expertise and a great conversationalist, as you will hear. Watch. Listen. Enjoy.
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10Jan 2021 by Bob Cargill
Being Incessant on Social Media

Being Incessant on Social Media

Branding, Marketing, Social Media
Incessant creating. Incessant sharing. Incessant listening. Being incessant in everything you do on social media is one of the keys to success there. In the documentary, “ZZ TOP: That Little Ol’ Band from Texas,” the band’s lead singer and guitarist, Billy Gibbons, talks about the “incessant touring” they did in the early stages of their career and how that helped them become so popular. The rest of their story, of course, is history, as they went on to become iconic, international superstars on the music scene. As it was for these ridiculously awesome rock musicians, it is for you, me and anyone else who wants to perform successfully on social media. We have to be incessant.
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29Dec 2020 by Bob Cargill

Put on a Show

Branding, Business, Communications, Content, Marketing
Chris Brogan is on to something. In an article he recently published on LinkedIn here, he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show. Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital brand if he does just a little of what he does for himself and others already. I concur with Chris completely. With the emergence of social media years ago, we said that every brand was a publisher. I say that they’re now broadcasters, too. Whether we’re talking about independent…
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