11Aug 2020 by Bob Cargill
A Few Words with Kathy McConnell

A Few Words with Kathy McConnell

Business, Marketing, Podcast, Social Media
In this episode of my podcast, I talk to transformational marketing professional, Kathy McConnell, about marketing, social media and golf - yes, golf. During our conversation, Kathy talks about how when she was about 10 years old, she "really started to fall in love with marketing because I opened up a lemonade stand." Don't miss the rest of the story!
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24Jun 2020 by Bob Cargill
Senior-Level Executives and Social Media

Senior-Level Executives and Social Media

Business, Leadership, Social Media
You already have a platform. You already have a following. You already have a fan base. Why not take advantage of it? Why not jump on social media? I’m talking to you, if you are a senior-level business executive, you who are invariably the least likely in your organization to use social media to communicate with your constituency, even though your words carry so much weight. The times are changing rapidly, however, and in 2020, your audience expects to hear from you on LinkedIn, Twitter, Facebook and the like. They want to get to know you not just as a professional, but as someone just like them. They want to know what you think about the important issues of the day. They want to hear how you feel about what’s…
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27Mar 2020 by Bob Cargill
Staying in Touch With Your Audience During the Coronavirus Crisis

Staying in Touch With Your Audience During the Coronavirus Crisis

Advertising, Branding, Business, Leadership, Marketing, Social Media
Al Roker is delivering his morning weather forecasts for NBC’s TODAY show from his kitchen. Late-night talk show hosts like Jimmy Fallon and Jimmy Kimmel are presenting new DIY incarnations of their shows from home, too. Popular musicians and celebrities of all kinds are live-streaming on Instagram, Facebook and almost everywhere else on social media, performing hit songs and connecting with fans. They are doing whatever it takes to keep the show going on, making a huge positive impression on viewers and listeners during these difficult days. Brands and businesses can be doing the same thing, too. In fact, some of your most meaningful communications could be taking place during these tough times. Your customers and prospects will appreciate hearing from you. But they don’t want marketing and sales pitches,…
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13Mar 2020 by Bob Cargill
How Marketers Can Respond to the Coronavirus Outbreak

How Marketers Can Respond to the Coronavirus Outbreak

Advertising, Branding, Business, Leadership, Marketing
Amid the rapidly worsening coronavirus outbreak, marketers, advertisers, brands and businesses might need to adjust, if not pause their messages to consumers. It is important to be sensitive to the seriousness of this situation. The economy may be threatened, but lives are at stake. Take a look at any of your existing marketing campaigns and make sure to bring them up-to-date. Authenticity is always a priority in marketing, but now more than ever, what you say to your audience is a representation of how you feel as a brand. Business must go on, but think how you might be able to do things in a better way. Think like CVS Health. They announced today that they will deliver prescribed medications to customers for free. That's a win-win situation if ever…
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09Feb 2020 by Bob Cargill

A Good Bedside Manner Goes a Long Way

Branding, Business, Customer Service, Marketing
My wife, Barbara, wasn’t feeling well the other day. After talking to her doctor’s office on the phone, we decided to go to a local on-demand healthcare facility, CareWell Urgent Care in Marlborough, where she could get the quickest treatment possible. We didn’t have to wait more than a few minutes before she was seen by two different nurses and thoroughly checked out. Not only did she receive exceptional care at this facility, the medical team’s bedside manner was ridiculously awesome. They spent a lot of time examining her as well as just plain comforting her. They weren’t just extremely professional, they were incredibly personable as well. BIG thanks to Kristen and Virginia, the two nurses who took care of Barbara during our visit. You. Me. We can all learn…
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25Jul 2019 by Bob Cargill

What’s Your Studio 54?

Business, Motivation
What’s your Studio 54? What’s your big, brilliant idea, the one thing you’re doing to do that’s going to break through the clutter and make you a star? What’s your plan for success? The brainchild of Steve Rubell and Ian Schrager, Studio 54 was a nightclub on 254 West 54th Street in New York City that was ridiculously popular in the late 1970s. It is home to the Roundabout Theatre Company today. During the heyday of the disco era, Studio 54 was the place to be for stars, celebrities and anybody who wanted to dance the night away in the city that never sleeps. Rubell and Schrager were ingenious in creating such a hot spot for people who wanted to enjoy the nightlife and bask in the limelight in Manhattan.…
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