Content Archives - Bob Cargill

24Jan 2026 by Bob Cargill No Comments

Why I Always Carry a Selfie Stick

Branding, Content, Marketing, Social Media

[yotuwp type="videos" id="-F04aDIbs3A" ] If you know me, you know I always carry a selfie stick with me. Why? Because I love people. And I know that people love seeing other people in pictures. Smiling faces. Happy occasions. That's the "social" in social media. Selfies aren’t about ego. They're about giving others a look behind the scenes. They're about documenting and immortalizing life's magic moments. They’re about acknowledgement, recognition and celebration. They're about sharing, caring and, yes, daring. Whether you’re building a personal identity, a corporate brand, or a community, photos of people enjoying themselves together matter. Show your friends. Show your family. Show your colleagues. Show your teammates. Show the world a lot more of yourself and those you cherish in both your personal and professional lives.

30Nov 2025 by Bob Cargill

Creating Your Own Content on Social Media

Content, Marketing, Social Media

[video width="720" height="1280" mp4="https://thebobcargill.com/wp-content/uploads/images/2025/11/Bob-Cargill_s-Video-Nov-24-2025-VEED-1.mp4"][/video] Most people on social media are consumers. Only a small percentage are creators. And those creators? They’re the ones who get seen, heard, remembered, trusted and followed. If you want to stand out among the clutter, competition and cacophony of noise on social media today, you’ve got to do more than scroll. You’ve got to show up and speak up - day in and day out. That’s how you build your personal brand. That’s how you establish yourself as a thought leader. That's how you educate, enlighten and entertain. That’s how you help others and help yourself at the same time. Be one of those who actually puts in the work and puts themselves out there. Dropping likes here and there is good. Comments are even better. But creating your own content? That's the…

19Aug 2025 by Bob Cargill

Why Consistency Beats Perfection (Every Time)

Branding, Content, Education, Marketing, Social Media

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I'm quite literally taking over, as this is the fourth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ KashWhen I first started sharing online, I had a long list of reasons to “wait”:● I need better lighting.● I should get a nicer camera.● My caption needs more polish.● I’m not an expert yet. And here’s the problem —…

19Dec 2024 by Bob Cargill

Everybody is Putting on a Show Nowadays

Advertising, Content, Marketing, Music, Social Media

Can you believe it? That's an actual headline on musicradar.com on November 14, 2024. And I've seen that same story elsewhere, too. It's making the rounds because it's a very big deal, it's a very significant milestone, a watershed moment. Now, what does that have to do with marketing, advertising, social media and content creation? Plenty. Let me explain. So, for musicians, recording and sharing music is easier. They can put out more of it less expensively, and that's what they're doing. There's a ton of music out there. A surfeit (as opposed to a dearth) of music is out there. But the same goes with content in general. So, marketers, advertisers, social media people, business people in general, we can take advantage of that fact by creating more of…

17May 2024 by Bob Cargill

Don’t Get Lost in the Social Media Shuffle

Branding, Content, Marketing, Social Media

On social media, you want to achieve a high degree of quality with the content you share there. That should go without saying. But without sharing a relatively large quantity of content on a regular basis, the quality of it won't matter much because it will likely be getting lost in the shuffle, the social media shuffle. Yup, unfortunately, algorithms on social media almost always guarantee - unless you're paying to promote it - that your content will only be seen by a small percentage of your audience. So the more content you share, the better - as long as that content is quality content that is relevant to your audience and timely. The more of that content you share, the better your chances of being noticed by others. Whether…

10Jan 2023 by Bob Cargill

How to Crush It on Social Media with Kris Bryant

Content, Marketing, Social Media

In this episode of my podcast (recorded on video), Bob Cargill's Marketing Show, I talk to social media strategist, UGC (User-Generated Content) creator and public speaker, Kris Bryant, about personal branding, marketing, TikTok and much more.

29Jan 2022 by Bob Cargill

Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz

Branding, Business, Content, Marketing, Podcast, Social Media

In this episode of the podcast, Bob Cargill's Marketing Show, I have a conversation with the multi-talented, super successful entrepreneur, Morissa Schwartz. We talk about the different businesses she runs and how she uses social media so effectively to stay in front of her constituents. At one point during our chat, I praised Morissa for being so positive and nice to others, and she said she was asked recently about how she keeps up her productivity, and her answer was, "By staying positive and keeping an upbeat attitude." She said, "The byproduct of being positive is being more streamlined and things going more smoothly." She added, "Being nice to people, being positive...they're so rewarding in so many ways." Thanks, Morissa! You're such a very positive role model for so many…

20Nov 2021 by Bob Cargill

If I Were a Business or Brand with the Budget…

Branding, Business, Content, Marketing, Social Media

If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf. They would cover everything that's going on behind the scenes, sharing content day in and day out with our audience of fans, followers and friends. The content they create and share would be educational, informative, insightful, supportive, inspirational, entertaining even. They would be conspicuous in their presence, responsive and engaging, friendly and dependable. They would interact with those on the receiving end of our messages and learn from them. We would be a better and more successful company in the long run because of this commitment to #SocialMedia.

29Dec 2020 by Bob Cargill

Put on a Show

Branding, Business, Communications, Content, Marketing

Chris Brogan is on to something. In an article he recently published on LinkedIn here, he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show. Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital brand if he does just a little of what he does for himself and others already. I concur with Chris completely. With the emergence of social media years ago, we said that every brand was a publisher. I say that they’re now broadcasters, too. Whether we’re talking about independent…

Category: Content