
Why Consistency Beats Perfection (Every Time)
Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I'm quite literally taking over, as this is the fourth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ KashWhen I first started sharing online, I had a long list of reasons to “wait”:● I need better lighting.● I should get a nicer camera.● My caption needs more polish.● I’m not an expert yet. And here’s the problem —…