Why Consistency Beats Perfection (Every Time)

Why Consistency Beats Perfection (Every Time)

Branding, Content, Education, Marketing, Social Media
Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I'm quite literally taking over, as this is the fourth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ KashWhen I first started sharing online, I had a long list of reasons to “wait”:● I need better lighting.● I should get a nicer camera.● My caption needs more polish.● I’m not an expert yet. And here’s the problem —…
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Why Everybody Should Know About Stoicism

Why Everybody Should Know About Stoicism

Education, Leadership, Motivation
Guest Post by Kashish Jain This is the third in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship. Whenever life throws challenges my way—whether it’s overthinking, anxiety, money struggles, love, or the general chaos of living—I’ve found that the ancient philosophy of Stoicism always holds answers. It’s not just some dusty old school of thought; it’s a practical toolkit for navigating modern life with calm, clarity, and resilience. The Roots of Stoicism: Ancient Wisdom for Today Stoicism began over…
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Opinion: What UNH’s Ending of Journalism Major Says about Social Media

Opinion: What UNH’s Ending of Journalism Major Says about Social Media

Education, Media, Social Media
I heard recently that the University of New Hampshire was going to be ending its journalism major soon. This wasn't news to me, not at all. I started my blog in 2004, and frankly I saw the writing on the chalkboard years ago that traditional media, journalism and communications as a whole was soon to be in the rear view mirror. Basic writing and public speaking skills are as important as ever, but how, where and when messages are shared is right up there in priority. We as organizations, institutions, businesses, as a society, shouldn't be running for the hills when it comes to social media and digital communications in any way, shape or form. We should be running towards all these emerging, new technologies, not away from them. Social…
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Why College Students Should Focus on Personal Branding

Why College Students Should Focus on Personal Branding

Branding, Education, Marketing, Social Media
I tell the students in my college classrooms that they are all going to graduate with similar grades, degrees, credentials, honors, etc. So how are they going to stand out among the competition for jobs? How are they going to differentiate themselves when a prospective employer is looking at them versus those who are angling for the same role within their company? My answer is personal branding. Ideally, students - and, of course, anyone else who is looking for a new job, no matter where they are in their own career journey - should have a steady, strong presence on social media, sharing content, showing off their expertise and engaging with others here, there and everywhere online. That's how they can appear conspicuously among the crowd of recent college graduates…
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