Social Media Archives - Page 2 of 31

19Dec 2024 by Bob Cargill

Everybody is Putting on a Show Nowadays

Advertising, Content, Marketing, Music, Social Media

Can you believe it? That's an actual headline on musicradar.com on November 14, 2024. And I've seen that same story elsewhere, too. It's making the rounds because it's a very big deal, it's a very significant milestone, a watershed moment. Now, what does that have to do with marketing, advertising, social media and content creation? Plenty. Let me explain. So, for musicians, recording and sharing music is easier. They can put out more of it less expensively, and that's what they're doing. There's a ton of music out there. A surfeit (as opposed to a dearth) of music is out there. But the same goes with content in general. So, marketers, advertisers, social media people, business people in general, we can take advantage of that fact by creating more of…

19Nov 2024 by Bob Cargill

Does Your Business Have Its Own Selfie Station?

Advertising, Boston, Branding, Business, Marketing, Selfies, Social Media

You might call it a chair. Or a bench. In 2024, when it's right in front of a store, I would call it a selfie station. I would call it brilliant. I would call it an opportunity for this store, Rustic Marlin, to attract more prospective customers into their store and perhaps increase their sales. It's a great idea. Especially with all the stickers, in this case, emblazoned on it that say, #Boston. It's something a lot of different brands and businesses could take advantage of themselves. Think about it. This bench is located in a crowded tourist destination in Faneuil Hall Marketplace. Lots of people are walking by on a regular basis. They might want to sit down and relax. They might need to take a break for a…

04Oct 2024 by Bob Cargill

Bob Cargill’s Marketing Road Show on November 8, 2024 (1-8 PM)

Boston, Marketing, Social Media

Come one, come all. Come to Bob Cargill's Marketing Road Show, an exhilarating, enlightening half-day conference on the latest trends, techniques and technologies in marketing and social media for businesses of all shapes and sizes, hosted by renowned industry thought leader and subject matter expert, Bob Cargill, and featuring an all-star cast of successful experts and authorities in the field. From panel discussions to keynote presentations, there will be a huge handful of incredible speakers to listen to, but there will also be lots of time for some serious networking and just plain having fun. Education. Entertainment. Food. Drinks. Music. Pics. You'll get all of that and much more. You'll get to experience a conference like no other, the long-awaited sequel to Bob's first ridiculously awesome Marketing Road Show held…

15Sep 2024 by Bob Cargill

What’s Your Personal Brand?

Branding, Marketing, Social Media

Think of your favorite movie star, rockstar or superstar athlete. What comes to mind? What's your impression of them? That's their reputation. That's their personal brand. After all, your brand is not what YOU say it is, it's what OTHER people say it is. What do people say about YOUR personal brand? Well, to even be thinking of you, they have to be hearing from you and seeing you on a regular basis, either here on social media, or on TV, on a streaming service, on the radio, on stage, wherever. That's step one. That's implied. Then, of course, everything that comes to mind, everything they are thinking and saying about you is, ideally, positive, is, yes, ridiculously awesome. So, what comes to mind when people hear YOUR name? That's…

14Jun 2024 by Bob Cargill

Episode 187 of Bob Cargill’s Marketing Show (Podcast)

Marketing, Podcast, Social Media

In this episode of my podcast, Bob Cargill's Marketing Show (initially recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.

17May 2024 by Bob Cargill

Don’t Get Lost in the Social Media Shuffle

Branding, Content, Marketing, Social Media

On social media, you want to achieve a high degree of quality with the content you share there. That should go without saying. But without sharing a relatively large quantity of content on a regular basis, the quality of it won't matter much because it will likely be getting lost in the shuffle, the social media shuffle. Yup, unfortunately, algorithms on social media almost always guarantee - unless you're paying to promote it - that your content will only be seen by a small percentage of your audience. So the more content you share, the better - as long as that content is quality content that is relevant to your audience and timely. The more of that content you share, the better your chances of being noticed by others. Whether…

22Mar 2024 by Bob Cargill

Opinion: What UNH’s Ending of Journalism Major Says about Social Media

Education, Media, Social Media

I heard recently that the University of New Hampshire was going to be ending its journalism major soon. This wasn't news to me, not at all. I started my blog in 2004, and frankly I saw the writing on the chalkboard years ago that traditional media, journalism and communications as a whole was soon to be in the rear view mirror. Basic writing and public speaking skills are as important as ever, but how, where and when messages are shared is right up there in priority. We as organizations, institutions, businesses, as a society, shouldn't be running for the hills when it comes to social media and digital communications in any way, shape or form. We should be running towards all these emerging, new technologies, not away from them. Social…

25Feb 2024 by Bob Cargill

Personal Branding: Encourage People to Take Pictures of You

Branding, Marketing, Social Media

A great way of getting the word out about what you have to offer your community is to have someone else do it for you. That's one reason why it's so easy for celebrities to grow their personal brands. Everywhere they go, their pictures are taken and shared with the world. They have no privacy. And in most cases that's okay with them. That's life in the public eye. That's free publicity. In rare instances, however - certain live performances such as the two I saw recently, by Dane Cook, the comedian, and Jethro Tull, the rock band - photographs and video recordings are forbidden. They don't like the distraction, for one thing. They also want complete control of their intellectual property. Not to mention...they're so ridiculously successful, they can…

29Jan 2024 by Bob Cargill

Are You a Social Media Double Threat?

Branding, Business, Marketing, Social Media

It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes. It's another thing - and it's a big thing, too - to be able to be in front of the camera, behind the microphone, to be a content creator as a personal brand, either representing yourself as an individual or on behalf of your employer, a brand, business, etc. That's a double threat. Yes, if you can do both, if you can be both behind the scenes and in front of the camera, you would be considered a double threat, an invaluable asset to the organization for which you work. So I encourage all my students, all my clients to have both the skills to manage social…

Category: Social Media