Marketing Archives - Page 15 of 16

16Jun 2013 by Bob Cargill

Why Businesses and Brands Should Try Vine

Now that Twitter has released an Android version of Vine, there’s really no reason why anyone involved in marketing, advertising and social media shouldn’t at least experiment with this cool, new video-sharing app. Having debuted on January 24 of this year as an iOS-only app, Vine’s user base is growing at an incredibly rapid clip, so fast that the mobile service is poised to become mainstream among those who can appreciate the value of telling short, visually arresting stories online. If you’re not familiar with Vine, it’s really quite simple. Once downloaded, it allows you to record six-second, continuous-loop video clips from your mobile device which can be shared on Twitter and Facebook. You may wonder how much value you can provide to your audience in such a short period of…

06May 2013 by Bob Cargill

My Upcoming Panel Discussion on Social Media at the NEDMA Conference

Blogging, Business, Direct Marketing, Marketing, Social Media, Twitter

I can’t tell you how excited I am to be speaking at the New England Direct Marketing Association conference next week (May 15 at Bentley University in Waltham, Massachusetts). After all, I get a kick out of being in front of an audience, sharing what I know about a particular topic or issue with people who are genuinely interested in what I have to say. It’s a big thrill for me, an extremely rewarding experience that I always enjoy. [caption id="attachment_4690" align="alignright" width="145"] Craig Blake[/caption] This time around, I’ll be moderating a panel discussion on social media. In addition to the short presentation I’ll be giving on how and why to create lists on Twitter, those in the audience will hear from Craig Blake (Director of Business Development at SourceLink), Myles Bristowe…

25Feb 2013 by Bob Cargill

A Few Words with Jamie Bradley about Printing, Marketing, Social Media and More

Business, Direct Marketing, Marketing, Social Media

[caption id="attachment_4295" align="alignright" width="138"] Jamie Bradley[/caption] Jamie Bradley is a marketing, sales and printing professional with a great deal of experience and expertise. He is also a really nice guy blessed with a gregarious, easygoing personality. I’ve known Jamie for some 20 years or so, mainly through the many New England Direct Marketing Association (NEDMA) and other industry-related functions we both attend, and I've always enjoyed his company. Not only does he know print production inside and out, he’s also a smart, seasoned businessman, someone who’s been there, done that so often that you just know you can count on him for a good answer or the right solution. Jamie and I had lunch recently at Panera Bread on Waltham Street in Lexington, during which time we talked about all…

26Oct 2012 by Bob Cargill

Presentation: 10 Ways to Succeed as a Copywriter

Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Marketing, Social Media

10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history. Since that first gig writing about popular records (yes, vinyl) and tapes (cassettes and eight-tracks, to be specific), I've written about an incalculable number of other products and services, from business cards to books, healthcare to software, magazines to music, travel to tuxedos and more. I've also written direct response fundraising copy for dozens of charitable organizations -- which, by the way, has been some of the most satisfying work I've done over the course of my career so far. I may have worked for a number of different companies, developed new…

20Aug 2012 by Bob Cargill

The Picture of New Marketing — Panera Bread

Branding, Business, Cause-Related Marketing, Marketing

I don’t often get out for lunch during the week. I have this stubborn, longstanding habit of eating at my desk, saving myself a little time and money in the process, but missing out on a short, healthy break away from an otherwise long day at the office. It’s a trade-off I’m willing to make in order to cram a little more productivity into my day, a routine that’s always worked well for me. But when I do go out to lunch these days, I almost always go to Panera Bread. There’s a location minutes away from my office in Lexington -- at 1100 Lexington Street in Waltham -- so it’s certainly convenient for me. But that’s not the only reason why I go there. For starters, I like the food…

07May 2012 by Bob Cargill

The Picture of New Marketing — Redbox

Advertising, Branding, Business, Marketing

Netflix. Amazon Instant Video. Blockbuster @Home. The Apple iTunes Store. On demand from Verizon, Xfinity, Comcast or another cable TV provider.... I don't know where you rent your movies, but my wife, Barbara, and I are huge fans of Redbox. We love both the convenience and affordability (only $1.20 per day) of renting movies via the big, bright, candy apple red kiosks, of which there are two in Sudbury (MA), the town in which we live, at the Shaw's and Sudbury Farms supermarkets. Redbox. Brilliant business model. Great branding. And, if you ask me, the picture of new marketing. So...where do you rent your movies? And why? Please don't hesitate to join the conversation by leaving a comment below. Thanks. To learn more about Redbox, click here.

22Apr 2012 by Bob Cargill

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media, Twitter, YouTube

If you're a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most mileage out of your original work. Frankly, I’m always thinking of new ways to leverage and repurpose my efforts. So as I was writing the posts in my “10 Ways to Succeed as a Copywriter" series, I’ll admit that I was thinking all along that they might lend themselves quite well to video. After all, I had already turned a number of blog posts into short clips that I had uploaded to YouTube, each of which featured me talking straight into the camera from a variety of different locations. I envisioned this series to be no different. What…

27Mar 2012 by Bob Cargill

Hashtags in Advertising and Marketing

Advertising, Business, Direct Marketing, Marketing, Social Media, Twitter

This post was initially published on BostInno on March 21, 2012. To read the original post there, click here. Advertising and marketing pros know how important it is to engage their constituents and entice them to take action. One way or another, it’s up to them to convince those on the receiving end of their messages to pick up the phone, mail in an order form, cut out a coupon, click on a link, visit a website, download an offer, attend an event or respond in some other way, shape or form… such as saying something on Twitter about their products and services. That’s right. Many brands are now going out of their way to get people to talk about them in 140 characters or less. And one way they’re doing…

22Mar 2012 by Bob Cargill

Confessions of an Aspiring Social Media Superhero, Part Two

Blogging, Business, Facebook, LinkedIn, Marketing, Social Media, Twitter

This is second and final installment of "Confessions of an Aspiring Social Media Superhero." Part One of my Q & A with Joe Kyle was published on this blog yesterday... [caption id="attachment_2218" align="alignright" width="300" caption="Joe Kyle, Aspiring Social Media Superstar"][/caption] I met Joe Kyle for the first time in September of last year. After talking about social media over lunch, we agreed to stay in touch and provide assistance to one another when the opportunity arose. I asked Joe a few questions recently about social media, marketing and his ambitions at this juncture in his career. Here's the second part of our Q & A... Bob: What do you think are some of the biggest benefits of using social media? Joe: Well, it’s the fastest form of media we have.…