23Dec 2020 by Bob Cargill
Use Social Media to Build Trust

Use Social Media to Build Trust

Branding, Communications, Social Media
Trust is more valuable than ever today. The more trust people have in you, the more likely they’ll be to support you. But trust isn’t just handed to you, it’s earned. You can’t earn trust hiding behind a logo, a tagline or even a bevy of quality products and services. Not in 2020, you can’t. You’ve got to put yourself out there, front and center. Your audience needs to see you and hear from you. They want you to listen to them and respond to them. They want you to put a face on your brand, a face that can be counted on to be available and authentic. Use social media to show that face. Use social media to be human. Use social media to earn trust.
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26Oct 2020 by Bob Cargill
Social Media Usage During the Pandemic

Social Media Usage During the Pandemic

Branding, Communications, Marketing, Social Media
A lot of things have changed during this pandemic, including what people expect from social media. Not only are they turning to social media more often lately, they’re looking for a shared experience with others there, a stronger sense of community. That’s something that was emphasized in an article I read recently written by Victor Snyder for business.com... https://www.business.com/.../social-media-patterns.../ I’m not surprised about the increase in social media usage. Almost everybody’s in quarantine in some way, shape or form. If not necessary for doing business, jumping onto LinkedIn, Twitter, Facebook, Instagram and the like is the next best thing to being there with our friends, family, colleagues and clients. The coronavirus crisis has accelerated the advancement and adoption of online communications technology. In both our professional and personal lives, we’re…
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08Oct 2020 by Bob Cargill

A Great Ad for a Great Cause

Advertising, Communications, Fundraising, Marketing, Restaurants
It’s a great ad for a great cause. But it’s much more than just an ad. It’s a fundraising campaign for small businesses and nonprofit organizations. It’s about the closing of Coogan's Restaurant in the Washington Heights neighborhood of New York City after some 35 years in business. Facebook put this ad together, pledging to match up to $100,000 of the funds raised as a result of this campaign. What particularly stands out to me about this spot is the riveting version of Gloria Gaynor's classic, mega-hit song, “I Will Survive,” sung by Swedish artist, Lykee Li, that accompanies it. See – and listen – for yourself here.
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