Marketing Archives - Page 3 of 37

04Oct 2024 by Bob Cargill

Bob Cargill’s Marketing Road Show on November 8, 2024 (1-8 PM)

Come one, come all. Come to Bob Cargill's Marketing Road Show, an exhilarating, enlightening half-day conference on the latest trends, techniques and technologies in marketing and social media for businesses of all shapes and sizes, hosted by renowned industry thought leader and subject matter expert, Bob Cargill, and featuring an all-star cast of successful experts and authorities in the field. From panel discussions to keynote presentations, there will be a huge handful of incredible speakers to listen to, but there will also be lots of time for some serious networking and just plain having fun. Education. Entertainment. Food. Drinks. Music. Pics. You'll get all of that and much more. You'll get to experience a conference like no other, the long-awaited sequel to Bob's first ridiculously awesome Marketing Road Show held…

15Sep 2024 by Bob Cargill

What’s Your Personal Brand?

Branding, Marketing, Social Media

Think of your favorite movie star, rockstar or superstar athlete. What comes to mind? What's your impression of them? That's their reputation. That's their personal brand. After all, your brand is not what YOU say it is, it's what OTHER people say it is. What do people say about YOUR personal brand? Well, to even be thinking of you, they have to be hearing from you and seeing you on a regular basis, either here on social media, or on TV, on a streaming service, on the radio, on stage, wherever. That's step one. That's implied. Then, of course, everything that comes to mind, everything they are thinking and saying about you is, ideally, positive, is, yes, ridiculously awesome. So, what comes to mind when people hear YOUR name? That's…

13Aug 2024 by Bob Cargill

A Great Sign for Lyrik Back Bay in Boston

Advertising, Boston, Branding, Business, Marketing

I have no idea how many new commercial developments are built in Boston every year, and I hardly know the names of any of them, but I know quite a bit about this big, new office, hotel and retail development. Lyrik Back Bay. Sure, it's situated on Massachusetts Avenue between Boylston and Newbury Streets over the Mass Pike in the Back Bay neighborhood, so it's hard to ignore. But it's some of the street-level signage that really caught my eye, not necessarily the unique location punctuated by two tall buildings that will house a citizenM hotel, the LEGO Group's new US headquarters and CarGurus. Seeing a line - er, a lyric, I should say - from the Led Zeppelin classic, Stairway to Heaven, especially caught my attention, admittedly because I'm…

07Aug 2024 by Bob Cargill

Nike’s Great, New Ad, “Winning Isn’t for Everyone”

Advertising, Branding, Marketing

Am I a bad person? That's the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, "Winning Isn't for Everyone." Am I a bad person? In this ad, he's asking that question on behalf of a team of superstar athletes, incredible, iconic personal brands in the world of sports like LeBron James, Serena Williams and others. This is a great ad because of its storytelling and filmmaking, because it is both inspirational and motivational. This ad is an example, if you ask me, of advertising without advertising, of commanding your attention before you even realize it's all about Nike, not the athletes. "Winning Isn't for Everyone," of course, but it is for those who are willing and able to make that commitment to excellence. And…

03Jul 2024 by Bob Cargill

You Are A Rock Star

Boston, Branding, Inspiration, Marketing, Motivation

Students and colleagues, family and friends, neighbors and even complete strangers, everyone should know what it feels like to be a rock star, and that includes you. To feel like a rock star is to feel that you are invincible. It is to understand what it must mean to have all the fame and glory in the world. It is to do everything you do with a lot more confidence and determination and a lot less fear and trepidation. It is to imagine people looking up to you and cheering for you, shouting out your name at the top of their lungs. That's why I tell anyone within earshot that they are a rock star. I want them to be smiling. I want them to be happy. I want them…

14Jun 2024 by Bob Cargill

Episode 187 of Bob Cargill’s Marketing Show (Podcast)

Marketing, Podcast, Social Media

In this episode of my podcast, Bob Cargill's Marketing Show (initially recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.

17May 2024 by Bob Cargill

Don’t Get Lost in the Social Media Shuffle

Branding, Content, Marketing, Social Media

On social media, you want to achieve a high degree of quality with the content you share there. That should go without saying. But without sharing a relatively large quantity of content on a regular basis, the quality of it won't matter much because it will likely be getting lost in the shuffle, the social media shuffle. Yup, unfortunately, algorithms on social media almost always guarantee - unless you're paying to promote it - that your content will only be seen by a small percentage of your audience. So the more content you share, the better - as long as that content is quality content that is relevant to your audience and timely. The more of that content you share, the better your chances of being noticed by others. Whether…

24Apr 2024 by Bob Cargill

WHOOP, There It Is

Advertising, Boston, Marketing

Make people aware of what you have to offer. That's of the utmost importance in advertising. If nobody knows about you, nobody is going to do business with you. You have to call attention to yourself. You have to build an audience for your products and services. You have to get the word out. Your brand name can help do that alone. WHOOP, "the human performance company," certainly stands out. To say it's a catchy name for a company would be an understatement. Locational excellence can be a competitive advantage in business as well. WHOOP's 121,000 square-foot office space in Boston's Kenmore Square is certainly conspicuous in its presence, especially with the huge sign on top of it and the spectacular promotional banner I saw across the front of the…

25Feb 2024 by Bob Cargill

Personal Branding: Encourage People to Take Pictures of You

Branding, Marketing, Social Media

A great way of getting the word out about what you have to offer your community is to have someone else do it for you. That's one reason why it's so easy for celebrities to grow their personal brands. Everywhere they go, their pictures are taken and shared with the world. They have no privacy. And in most cases that's okay with them. That's life in the public eye. That's free publicity. In rare instances, however - certain live performances such as the two I saw recently, by Dane Cook, the comedian, and Jethro Tull, the rock band - photographs and video recordings are forbidden. They don't like the distraction, for one thing. They also want complete control of their intellectual property. Not to mention...they're so ridiculously successful, they can…

Category: Marketing