Blog - Page 4 of 57 - Bob Cargill

26Dec 2023 by Bob Cargill

How Your Personal Brand Benefits Your Employer

Having a strong personal brand as an employee can benefit your employer in more ways than one. For starters, the fact that you are so active on social media means that you have the digital skills necessary to successfully navigate your way around the online world. You understand the technologies and tools, but you are also able to create content that has the potential to go viral, that certainly can serve as a positive reflection on the organization where you work. You are a renowned thought leader and influencer, someone your colleagues can count on to leverage your vast network of information and resources on their behalf. Your words alone can help amplify a brand's messages far and wide, going a long way towards helping them grow their business not…

08Dec 2023 by Bob Cargill

Why College Students Should Focus on Personal Branding

Branding, Education, Marketing, Social Media

I tell the students in my college classrooms that they are all going to graduate with similar grades, degrees, credentials, honors, etc. So how are they going to stand out among the competition for jobs? How are they going to differentiate themselves when a prospective employer is looking at them versus those who are angling for the same role within their company? My answer is personal branding. Ideally, students - and, of course, anyone else who is looking for a new job, no matter where they are in their own career journey - should have a steady, strong presence on social media, sharing content, showing off their expertise and engaging with others here, there and everywhere online. That's how they can appear conspicuously among the crowd of recent college graduates…

26Oct 2023 by Bob Cargill

Rock It On Social Media Like Ryan LaPerle

Music, Social Media

Do you know Ryan LaPerle? If you live in the Boston area, you may know him without knowing you know him. If you ever go to Faneuil Hall Marketplace, you've probably seen him performing in front of Quincy Market. He's a ridiculously awesome singer and guitarist. I've seen him live in person a few times, but I've seen him live on Instagram a few dozen times. That's how I know so much about him. That's why I'm such a big fan of his. If you ask me, he's the definition of a rockstar. He's also the definition of a strong personal brand. He's conspicuous in his presence on social media. You don't have to be a rockstar like him to have such a strong personal brand as well. Whatever you…

28Sep 2023 by Bob Cargill

Coach Prime – A Great Football Coach, A Great Personal Brand

Branding, Leadership, Marketing

Coach Prime. Great football player and baseball player back in the day. And now he's a great head college football coach at the University of Colorado Boulder. He's a great personal brand, too. He's not afraid to speak freely and frequently. He's always in the headlines, always on social media, always in the news, always on our minds. And because he's such a strong personal brand, his words carry weight. He has a huge impact on all of those around him. Me, you, all of us can be like Coach Prime. We just have to speak up, put ourselves in front of the camera, share our knowledge and expertise with our followers and fans, and be conspicuous in our presence whatever we do, wherever we go. That's how to be…

28Aug 2023 by Bob Cargill

The Importance of Having a Strong Personal Brand

Boston, Branding, Marketing, Social Media

My wife, Barbara, asked me recently why it was so important to have a strong personal brand on social media. Among other things, I told her that you can't be in front of people in real life, IRL, all the time, but you can be in front of them and heard by them almost all the time on #socialmedia. So you want to share content online on a steady, continuous basis that is a positive, accurate reflection of who you are as both a professional and a human being. I had a lot more to say about the topic, of course. Here's my answer to Barbara's question in its entirety...

03Aug 2023 by Bob Cargill

Staying in Touch Through Social Media

Facebook, Social Media

Back in the day, growing up in the ridiculously awesome town of Franklin, Massachusetts, I was so lucky to have so many friends. It felt like I knew everybody in town. Of course, I haven't stayed in touch with everybody in town over the years, but fortunately, I am able to keep up with a lot of my friends from my hometown and my journey through life thanks to Facebook. That's the beauty of social media, one of the many reasons why Facebook, Instagram, Twitter and the like are so ridiculously awesome. For personal or professional purposes, we can share our lives with one another in pictures, stories, news and updates. That's the social in social media, something that not enough people realize is such an incredible opportunity. We can…

04Jul 2023 by Bob Cargill

What My Northeastern University Students Have to Say about Social Media

Social Media

After our Social Media and Brand Strategy Implementation class at Northeastern University in Boston recently, a few of my Northeastern College of Professional Studies students and I recorded a short video on campus about our learning experience together. Thanks so very much to Rhitika Dutta, Shruti Vats, Chirantan Sanjay Jain and Khushboo Satish Gajwani (behind the camera) for participating in this video in which three of them shared their thoughts on what they've taken away from this course that I have teaching there this semester. I am fortunate to have such ridiculously awesome students as them and all of their classmates. Not only are they ambitious, determined, enthusiastic, hard-working and wicked smart, they are extraordinarily kind human beings. I couldn't be more proud of each and every one of them.…

13Jun 2023 by Bob Cargill

Teaching, PR, Inspirational Stories and More with Kim Ring

Boston, Business, Leadership, Marketing, Podcast

In this episode (Episode 173) of my podcast, Bob Cargill's Marketing Show, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Communications, over 15 years ago to her unbridled passion for teaching today as a faculty member at Suffolk University. About Kimberley Ring Allen Kimberley Ring is the founder of Ring Communications - one of the fastest growing integrated marketing firms in Boston. She is known as one of the leading public relations professionals and social media influencers in Boston and is known for her work with high profile brands in the lifestyle, hospitality, and sports industries. A self-made publicist and business owner that has built a successful career around joining “old school ethics” with “new school techniques,” she has been…

15May 2023 by Bob Cargill

Ridiculously Awesome Branding by Northeastern University

Boston, Branding, Marketing

Meandering around campus at Northeastern University in Boston recently, I noticed the paw prints of the school's mascot, Paws, painted along the walkway, which made perfect sense to me. After all, the Husky is the school's official mascot and nickname. But I have to admit, I was impressed by the lengths that the school went to in putting those prints on the ground. That is branding at its absolute finest, make-believe paw prints as if the school's mascot had come to life and was actually making its way around campus with students, faculty, administrators and others. How can your business, organization or institution leave tracks so that members of your audience can't help but be reminded of your presence wherever they go? Online or in the real world (IRL), what…