30Jun 2021 by Bob Cargill
PR and Corporate Communications with Maura FitzGerald

PR and Corporate Communications with Maura FitzGerald

Boston, Business, Communications, Marketing, Public Relations
In this episode of Bob Cargill's Marketing Show, Episode 131, I talk to Maura FitzGerald, Co-Founder and Partner at V2 Communications, a Boston-based public relations and digital communications firm. During our conversation, we touch upon the challenges that businesses have faced during the pandemic, the importance of a solid internal communications program, hiring practices, employee empowerment and much more. About Maura FitzGerald Maura is one of Boston’s most seasoned public relations veterans. With decades of experience and not one, but two, high-growth PR agencies under her belt, Maura was the 2019 recipient of Boston PR Club’s John J. Molloy Crystal Bell Lifetime Achievement Award. Over her career, Maura successfully founded and grew one of the premier U.S. brands in strategic technology communications, FitzGerald Communications. Under Maura’s direction, the agency immediately…
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14Mar 2021 by Bob Cargill
Marketing During the Pandemic and Beyond with Helen Pinchanski

Marketing During the Pandemic and Beyond with Helen Pinchanski

Advertising, Branding, Business, Marketing, Social Media
In this episode of my podcast, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry colleague and a good friend. She is a wealth of knowledge when it comes to her areas of expertise and a great conversationalist, as you will hear. Watch. Listen. Enjoy.
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04Mar 2021 by Bob Cargill
How to Get Your Audience’s Attention

How to Get Your Audience’s Attention

Business, Direct Marketing, Marketing
How do you get your audience’s attention as a marketer? How do you get your prospects to take the first step in the buyer’s journey? When I had my own business in the early ‘90s as a freelance copywriter and creative director doing a ton of direct mail marketing, I sent dozens of colorful, hand-painted metal mailboxes stuffed with samples of my work to potential clients. It was my way of introducing myself to them, my way of prompting them to take notice of me and my professional services. And it worked wonderful well. It wasn’t an inexpensive campaign for me, but it was a successful one. It resulted in an abundance of attention and plenty of new business. For years, people would refer to me as the guy who…
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29Dec 2020 by Bob Cargill

Put on a Show

Branding, Business, Communications, Content, Marketing
Chris Brogan is on to something. In an article he recently published on LinkedIn here, he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show. Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital brand if he does just a little of what he does for himself and others already. I concur with Chris completely. With the emergence of social media years ago, we said that every brand was a publisher. I say that they’re now broadcasters, too. Whether we’re talking about independent…
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24Nov 2020 by Bob Cargill
Come Down from Your Ivory Towers

Come Down from Your Ivory Towers

Business, Marketing, Social Media
Come down from your ivory towers. That was a big takeaway for me after reading the book, The Cluetrain Manifesto, back in the day. That point was made loud and clear to me. Business executives needed to stop distancing themselves from their constituents and instead start talking to them and even more importantly, listening to them on the internet. It’s been some 20 years since this book was published, but its main message holds true now more than ever. Thanks to social media, there is no excuse anymore not to be engaging with your customers, prospects, connections, followers, subscribers, fans and even critics. The savviest and smartest marketers and advertisers get it. They’re conspicuous in their presence online day in and day out. They’re joining the conversations on LinkedIn, Twitter,…
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15Nov 2020 by Bob Cargill
Employee Advocacy on Social Media

Employee Advocacy on Social Media

Branding, Business, Marketing, Social Media
If I had employees, I would make sure they knew how to use social media. I would teach them how to use LinkedIn, Twitter, Instagram, Facebook and the like on behalf of my business. I would encourage them to share content online that helped promote my brand. I would provide them with incentives and rewards for doing so. This would be a win-win situation. They would be learning new skills, expanding their own respective networks, keeping on top of industry news, positioning themselves as thought leaders and building better careers. My business would have a stronger workforce, one that would help me amplify the reach of my marketing communications and tee me up for greater success. What about you? Do you have employees? Are you training them to advocate on…
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08Nov 2020 by Bob Cargill
The Secret of Success in Marketing and Life Itself

The Secret of Success in Marketing and Life Itself

Branding, Business, Marketing
Empathy. It’s one thing we could all use more of if we want to be more successful in both our professional and personal lives. Yup. Think more about others and less about yourself. It's that easy. That’s the secret to success in marketing, the field in which I earn my livelihood, in business in general and in life itself. When you walk in someone else’s shoes, you learn a lot about how they think, feel and live. You gain an understanding of their needs and wants, their shortcomings and strengths, their wins and losses. You can relate better to them and vice versa. It is easier to establish a mutually beneficial relationship with them. Empathy towards others – friends or family, colleagues or clients, teammates or neighbors, even complete strangers…
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11Aug 2020 by Bob Cargill
A Few Words with Kathy McConnell

A Few Words with Kathy McConnell

Business, Marketing, Podcast, Social Media
In this episode of my podcast, I talk to transformational marketing professional, Kathy McConnell, about marketing, social media and golf - yes, golf. During our conversation, Kathy talks about how when she was about 10 years old, she "really started to fall in love with marketing because I opened up a lemonade stand." Don't miss the rest of the story!
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