Direct Marketing Archives

20Feb 2026 by Bob Cargill No Comments

The Next Bob Cargill’s Marketing Road Show is Coming Soon

Advertising, Boston, Branding, Business, Communications, Direct Marketing, Education, Marketing, networking, Social Media, Special Event

[yotuwp type="videos" id="JxknCAigNVI" ] The next Bob Cargill's Marketing Road Show is in the works. One full day of 20+ speakers on the latest in marketing, social media, AI and business in general. You'll be educated and entertained. You'll learn and you'll laugh. Food and entertainment included. Networking opportunities galore. A conference like no other. Friday, April 10 at Hult International Business School in Cambridge, MA. Tickets available now here.

06Jan 2025 by Bob Cargill

The Audiobook Version of the Book about My Career

Advertising, Branding, Business, Direct Marketing, Marketing, Social Media

In June of 2022, I published my professional autobiography, 20 Jobs, 20 Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. In January of 2025, I'm publishing the audiobook version of this book, recorded by my professional voice clone created by ElevenLabs. I can't tell you how excited I am to put this audiobook out there, which ironically, goes a long way towards reinforcing my point about Lesson 12 in my book, "Embrace Technology Now." When I spent about two years or so writing this book, I never could have imagined I would be able to create a recorded version of it in only about two weeks. But thanks to advances in #AI, specifically ElevenLabs' founding in 2022, here I am able to drop an…

17Jul 2022 by Bob Cargill

Making My Book with Maria Antonia Silva and Morgan Hume

Blogging, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media

In this episode of my podcast, Bob Cargill's Marketing Show, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. Maria was the designer of the book and Morgan the editor. Both of them are recent graduates of Suffolk University in Boston, where I am an adjunct professor. I can't thank them enough for their skills, talent and support. To purchase your own copy of my new book via Amazon, click here.

17Jun 2022 by Bob Cargill

My New Book is Available NOW on Amazon

Advertising, Branding, Business, Copywriting, Direct Marketing, Marketing, Social Media

My new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, is available NOW in the Amazon Kindle Store here. It is a story for young professionals with bright futures in front of them and senior executives who have been there, done that. It may be my story, but it could be your story, too. See for yourself. Read it today.

19May 2022 by Bob Cargill

Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media

Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media

Adjunct professor, marketing consultant, social media specialist and copywriter, Bob Cargill, has written and published a new book called Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media. Based on his career in the marketing industry since 1983, this book, according to the author, is about marketing, advertising and social media, but also business in general. Cargill offers advice to readers on how to pivot in the face of a big obstacle, how to bounce back from defeat and how to succeed against the odds. “It is a story of climbing the corporate ladder only to fall. It is a story about ambition, determination, success and failure. It is a story for young professionals with bright futures ahead of them and senior-level…

08Jan 2022 by Bob Cargill

My New Book, 20 Jobs, 20 Lessons, in a Nutshell

Business, Direct Marketing, Marketing, Social Media

Over the course of the next few months, I'll be sharing quite a bit on social media about my forthcoming book, 20 Jobs, 20 Lessons, a memoir about my career in marketing so far. We're putting the finishing touches on it right now, aiming for a publication date of sometime in March, give or take a few weeks. In this video, I share a few extemporaneous thoughts about how it has come together and what you can expect if you read it. To be notified when it becomes available, just visit here, where you can leave your name and email address. Thanks!

07Jul 2021 by Bob Cargill

Five Quick Marketing Tips from My Podcast

Advertising, Branding, Business, Communications, Direct Marketing, Marketing, Public Relations, Social Media

#1 #2 #3 #4 #5

02Apr 2021 by Bob Cargill

The Importance of Networking

Direct Marketing, Marketing, New England Direct Marketing Association

Having worked in the marketing industry for so long, I've learned a lot of lessons - some the hard way - about how to succeed in business. In fact, that's the focus of the book I hope to have published soon, 20 Jobs, 20 Lessons. It's about 70,000 words on my experiences in the job world since 1983 and my perspectives on an industry which has changed dramatically during that time. One of the biggest lessons I've learned is the importance of #networking and getting involved in trade associations. Whenever I'm asked for advice from people new to the field, I always tell them how beneficial it's been to my career to belong to such outstanding organizations as the New England Direct Marketing Association and the American Marketing Association Boston.…

04Mar 2021 by Bob Cargill

How to Get Your Audience’s Attention

Business, Direct Marketing, Marketing

How do you get your audience’s attention as a marketer? How do you get your prospects to take the first step in the buyer’s journey? When I had my own business in the early ‘90s as a freelance copywriter and creative director doing a ton of direct mail marketing, I sent dozens of colorful, hand-painted metal mailboxes stuffed with samples of my work to potential clients. It was my way of introducing myself to them, my way of prompting them to take notice of me and my professional services. And it worked wonderful well. It wasn’t an inexpensive campaign for me, but it was a successful one. It resulted in an abundance of attention and plenty of new business. For years, people would refer to me as the guy who…

Category: Direct Marketing