Branding Archives - Page 4 of 8

02Sep 2020 by Bob Cargill

Age Is Not Just a Number

Advertising, Branding, Leadership, Marketing

Age is not just a number. You can say that again. Age is not just a number. That’s the hashtag - #AgeisNOTjustaNumber – in a campaign recently launched by Grace Creative, an agency in Los Angeles specializing in marketing to women. Featuring a special Age Anthem video (which you can watch here) starring a number of women who talk about their respective career and life journeys, this ridiculously awesome new campaign asks women over 50 to “Tell us in a video or photo caption the journey your age has taken you.” This is an inspirational, motivational campaign that anybody of any age should want to get behind, especially women, of course, as this campaign is geared towards them. Ageism is real, after all, but everybody ages. Good for Grace Creative…

14Aug 2020 by Bob Cargill

Domino’s Homemade Film Festival

Branding, Marketing, Restaurants

Free pizza for a year. Sounds good to me. What about you? Free pizza for a year. That’s the grand prize in the Domino’s Homemade Film Festival contest. To enter, all you need to do is submit a video of 60 seconds or less by August 21 at 3 PM ET at https://www.dominosfilmfest.com/. Between September 7-11, people can vote for their favorite homemade films about Domino's, and on September 18, the winners will be announced with $1,560 in Domino’s gift cards going to the grand prize winner, $500 in gift cards to the second place winner and $200 in gift cards to the third place winner. What a great idea! What a great contest! This is a win-win campaign if ever there was one. Domino’s is getting its fans to…

30Jul 2020 by Bob Cargill

Go Engage Your Audience

Branding, Marketing, Social Media

On your mark. Get set. Go. Go engage your audience like the organizers behind the TD Beach to Beacon 10K Road Race are engaging theirs. This popular road race, founded by the legendary runner, Joan Benoit Samuelson, in 1998, had to cancel its August 1 edition this year due to the pandemic. They decided not to go forward with a virtual version of the race, either. But they are doing something very smart and strategic to celebrate the race and engage everybody who’s a fan of it. They’re asking people to design their own version of the race’s start line on their driveway, take a picture of their artwork and share it on social media with the hashtag, #TDB2B10K. After the three most creative designs are selected, a winner –…

24Jun 2020 by Bob Cargill

Senior-Level Executives and Social Media

Business, Leadership, Social Media

You already have a platform. You already have a following. You already have a fan base. Why not take advantage of it? Why not jump on social media? I’m talking to you, if you are a senior-level business executive, you who are invariably the least likely in your organization to use social media to communicate with your constituency, even though your words carry so much weight. The times are changing rapidly, however, and in 2020, your audience expects to hear from you on LinkedIn, Twitter, Facebook and the like. They want to get to know you not just as a professional, but as someone just like them. They want to know what you think about the important issues of the day. They want to hear how you feel about what’s…

18Apr 2020 by Bob Cargill

This Is the Time to Show the Human Side of Your Brand

Advertising, Branding, Leadership, Marketing, Social Media

In these uncertain times, countless brands are adjusting their advertising and marketing messages. What about you? This is not the time to think you can just set it and forget it when it comes to communicating with your customers and constituents, especially on social media. This is not the time for your canned sales pitches. This is the time to reach out to your audience and ask how you can help them. During this pandemic, your business may still be in operation, but your focus should not just be on your bottom line, it should be on doing what you can for the greater good. This is the time to show the human side of your brand. This is the time to speak honestly about how the health crisis is…

27Mar 2020 by Bob Cargill

Staying in Touch With Your Audience During the Coronavirus Crisis

Advertising, Branding, Business, Leadership, Marketing, Social Media

Al Roker is delivering his morning weather forecasts for NBC’s TODAY show from his kitchen. Late-night talk show hosts like Jimmy Fallon and Jimmy Kimmel are presenting new DIY incarnations of their shows from home, too. Popular musicians and celebrities of all kinds are live-streaming on Instagram, Facebook and almost everywhere else on social media, performing hit songs and connecting with fans. They are doing whatever it takes to keep the show going on, making a huge positive impression on viewers and listeners during these difficult days. Brands and businesses can be doing the same thing, too. In fact, some of your most meaningful communications could be taking place during these tough times. Your customers and prospects will appreciate hearing from you. But they don’t want marketing and sales pitches,…

13Mar 2020 by Bob Cargill

How Marketers Can Respond to the Coronavirus Outbreak

Advertising, Branding, Business, Leadership, Marketing

Amid the rapidly worsening coronavirus outbreak, marketers, advertisers, brands and businesses might need to adjust, if not pause their messages to consumers. It is important to be sensitive to the seriousness of this situation. The economy may be threatened, but lives are at stake. Take a look at any of your existing marketing campaigns and make sure to bring them up-to-date. Authenticity is always a priority in marketing, but now more than ever, what you say to your audience is a representation of how you feel as a brand. Business must go on, but think how you might be able to do things in a better way. Think like CVS Health. They announced today that they will deliver prescribed medications to customers for free. That's a win-win situation if ever…

29Feb 2020 by Bob Cargill

How Close Are You to Your Customers and Prospects

Customer Service, Mark Schaefer, Marketing, Social Media

In business, we want to think of our customers and prospects as relationships, not transactions. We want them to like and respect us, to think so highly of our businesses, brands, products and services, that they’re loyal to us forever. We want them to feel close to us, to know that we’ve got their backs, that we’re listening to them, that we care about them, that we want them to be happy with everything they get from us. I recently read a blog post written by Mark Schaefer in which he talked about something called parasocial relationships. That’s what I’m talking about in this post and the accompanying video. As Mark explains in his post – which you can read here – a phenomenon that started out in the ‘50s,…

09Feb 2020 by Bob Cargill

A Good Bedside Manner Goes a Long Way

Branding, Business, Customer Service, Marketing

My wife, Barbara, wasn’t feeling well the other day. After talking to her doctor’s office on the phone, we decided to go to a local on-demand healthcare facility, CareWell Urgent Care in Marlborough, where she could get the quickest treatment possible. We didn’t have to wait more than a few minutes before she was seen by two different nurses and thoroughly checked out. Not only did she receive exceptional care at this facility, the medical team’s bedside manner was ridiculously awesome. They spent a lot of time examining her as well as just plain comforting her. They weren’t just extremely professional, they were incredibly personable as well. BIG thanks to Kristen and Virginia, the two nurses who took care of Barbara during our visit. You. Me. We can all learn…